Recommended Reading from the BookWorks Experts


Joel Friedlander
Book Design & Production Expert
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Pen Picture High Res

Penny Sansevieri
Marketing Expert
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Helen Sedwick
Legal Expert
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Amy Colins
Book Retail & Libraries Expert
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Carla King
Tech Expert
View Books ›


Frances Caballo
Social Media Expert
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From Betty Kelly Sargent

BookWorks Founder

self publishers ultimate resource guide

The Self-Publisher's Ultimate Resource Guide

by Joel Friedlander and BookWorks founder Betty Kelly Sargent

Here, for the first time ever, dozens of leaders in the self-publishing industry--editors, designers, book shepherds, printers, teachers, publicists, marketers, subsidy publishers, workshop leaders, illustrators, reviewers--have come together to share their knowledge of the dynamic, ever-changing indie book publishing business.

Whether you are a first time author or a seasoned pro the articles and curated lists in this guide will save you hours of hit-and-miss research.

From Joel Friedlander

Book Design & Production Expert

A Self-Publisher's Companion

by Joel Friedlander

No matter what kind of book you want to publish, the advice, inspiration and down-to-earth tips in this book will help you get to your goal. Joel Friedlander, one of the leading advocates for self-publishing on the internet, draws on a lifetime of experience helping self-publishers launch their books. He demystifies book publishing and, in the process, answers your questions about how to use social media, the importance of sound book construction, and the critical tasks that confront the modern self-publisher.

“Quick & Easy Guides for Self-Publishers” - instant download PDF’s

by Joel Friedlander

From Penny Sansevieri

Marketing Expert

How to Sell Books by the Truckload on Amazon (Bundled with Get More Reviews on Amazon)

by Penny Sansevieri

Amazon wants you to sell a lot of books. And How to Sell Your Books by the Truckload teaches you exactly how to do it. Internationally renowned Amazon book marketing expert, Penny Sansevieri, has created the ultimate guide for mastering the Amazon marketing system. Plus, a bonus book is included that will teach you to double the amount or reviews you get on Amazon!

How to Revise and Re-Release Your Book: Simple and Smart Strategies to Sell More Books

by Penny Sansevieri

If you have tried everything to promote your book and it's just not selling, or if your brand has evolved and the disconnect just isn't working for you, it's time to do something about it. The re-release is one of the smartest book marketing strategies around, and Penny can show you how to do it the right way with her smart, simple tips to revive those low sales!

The New Business Card: Writing a Book Can Get You More Business, Speaking, Media

by Penny Sansevieri

If you're ready to grow your business and are tired of throwing money at traditional advertising strategies without any real results, then it's time to expand your market and grow your business by publishing a book that highlights your expertise and works as your 24/7 sales tool! More strategic, more creative, and more effective than ads, a book is a lucrative way to create thousands of new opportunities. Written by someone who learned, first hand, how to build a business with a book, Penny will teach you the ins and outs of producing a book, publishing it, and getting it in front of potential buyers.

Red Hot Internet Publicity - Fourth Edition: The Insider's Guide to Marketing Online

by Penny Sansevieri

The ever-changing world of online promotion can be overwhelming for authors and small business owners trying to build strong brands. It’s time to dump those feelings forever—and now you can. Because social media and publicity authority, Penny Sansevieri, has created the essential Internet Publicity roadmap.

Get Published Today! An Insider's Guide to Publishing Success (From Book to Bestseller)

by Penny Sansevieri

Writing a book is hard enough. Publishing it shouldn't be. Get Published Today! is the definitive guide to getting your book published. From New York publishing to eBooks to self-publishing, this is the one comprehensive and insightful book that covers it all.

52 Ways to Sell More Books: Simple, Cost-Effective, and Powerful Strategies to Get More Book Sales

by Penny Sansevieri

If you’re ready to sell more books and you’d like to learn how to market your book for next to nothing, 52 Ways to Sell More Books is a must-read and will put you on the fast track to success.

Powerful Pinterest: How to Sell Your Stuff and Make Money on Pinterest

by Penny Sansevieri

Pinterest is the hottest new social media site and if you're not using it to promote yourself and sell your stuff, you might be leaving a lot of revenue on the table. Powerful Pinterest will take you through the best way to get set up on Pinterest, how to network and bring more attention to your Pinterest store, and the secrets to maximizing Pinterest and get traffic to your page!

From Helen Sedwick

Legal Expert

Self-Publisher's Legal Handbook: The Step-by-Step Guide to the Legal Issues of Self-Publishing

by Helen Sedwick

For years writers have had to navigate the legal issues of self-publishing and blogging without a step-by-step guide. Writing and publishing a book is a significant investment. Don’t lose that money by hiring the wrong self-publishing service company or getting sued for copyright infringement.

Topics Include:

  • Business set-up
  • Moving from Manuscript to Book
Intellectual Property Issues
Internet Regulations
Spotting Scams
  • The Scary Stuff
From Amy Collins

Book Retail & Libraries Expert

The Write Way: Everything You Need to Know About Publishing, Selling and Marketing Your Book

by Amy Collins

To properly create, publish and market a book that will sell takes time and expertise. No agonizing over questions and plowing through hundreds of websites to find the answers. They are all right here.

Do you want to know the best way to get your eBook in libraries?

Do you want to see your book in airport stores?

Do you want to have someone help you get your book up on

THE WRITE WAY walks you through the entire publishing AND MARKETING process step-by step.

From Carla King

Tech Expert

Self-Publishing Boot Camp Guide for Authors, 3rd Ed: How to Prepare, Publish, Promote and Sell Your eBooks and Print Books

by Carla King

Topics include choosing the right tools for book creation and distribution, running your publishing business, author brand and platform, social media marketing and traditional promotion, hybrid publishing with trusted partners, attracting an agent and a traditional publishing deal, raising money for your book, sales and distribution, metadata, SEO, and book discovery in Amazon and all the online retailers, selling in brick-and-mortar bookstores and libraries, formatting and conversion, EPUB format and MOBI for Kindle and creating a full-color, fixed-layout book for the new tablet readers, printing, mailing lists, websites, and blogs.

From Frances Caballo

Social Media Expert

Social Media in 30 Minutes a Day: Social Media Marketing Strategies and Tips for Busy Authors

by Frances Caballo

What if you no longer had to worry that social media marketing would take hours, leaving you with less time to focus on your writing? Social Media in 30 Minutes a Day provides a formula that authors can follow to help them save time online without losing their effectiveness or impact. In just eleven chapters, Frances Caballo helps writers: implement the same four-step formula that she uses every day understand the new formula for saving time online learn how to become a more effective and efficient marketer.

Pinterest Just for Writers

by Frances Caballo

Did you think Pinterest was a “fluff” website filled with DIY and food images?

Think again.

Pinterest, which the founders describe as a browser, can  be a powerful source of referral traffic to your blog and designated landing pages.

Yes, it can actually increase traffic to your website and Amazon. But you’ll need to know a few tips and how to optimize your images and account for improved search engine optimization (SEO) results.

I’ve been using Pinterest since 2011 and it consistently ranks third in referral traffic to my blog and landing pages. I’ve come to rely on Pinterest as an essential part of my marketing strategy and you can too.

The Author's Guide to GoodReads

by Frances Caballo

Does Goodreads confuse you? Have you been using it for a while but just can’t get the hang of this social media network and readers haven?

Then check out The Author’s Guide to Goodreads. This how-to book will:

  • Show you how to get started the right way.
  • Explain what an author dashboard is and how to set it up.
  • Describe how nonfiction and fiction authors can benefit from this platform.
  • Explain all of Goodread’s tabs.
  • Explain features you might not have heard of before.
  • Learn how to set up your book giveaways.
  • Help you determine how to add friends strategically.
  • Explain why it’s important to be an active reader and not a marketer.
  • Share strategies for marketing your books.

Social Media Primer

by Frances Caballo

What if there were a book with only the social media guidelines and tips that you absolutely had to know to succeed online?

And what if this social media book was written specifically for authors?

Well, this book does exist and it’s called Social Media Primer with Advanced Guidelines.

Avoid Social Media Time Suck

by Frances Caballo

Social media marketing isn’t something extra that authors need to do. Social media and blogging are integral components to ever author’s marketing plan.

Whether you are new to social media or just need to to learn how to economize your time on social media, these books will help!

In Avoid Social Media Time Suck you’ll learn:

  • How to create and perfect your author platform.
  • Where great content exists on the Internet and how you can use it to further your brand within your niche.
  • The importance of being social and applications that make this task easy and fun.
  • And more!

Blogging Just for Writers

by Frances Caballo

Blogging Just for Writers includes:

  • Information about applications, plugins and tools you need to know.
  • Instructions on how to bring Twitter to your blog.
  • Links to blogging teams you can join.
  • Topic ideas.
  • And more!

If you are new to blogging or still getting started, this is the primer you need!

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