Everyone says you should start a blog to reach more readers, the trouble is it can be hard to know what you should blog about,...
Read OnPersonal recommendations account for 95% of all book sales. That’s a powerful statement, and it really speaks to the fact that people like what other...
Read OnIt’s frustrating, isn’t it? You’ve followed along with my posts and carefully considered who your target reader is. You’ve created a fantastic reader avatar and you...
Read OnSpending lots of time on social media may not result in a huge amount of book marketing success. It’s easy to go down the rabbit...
Read OnAt the beginning of this series, I explained how book marketing is about knowing your readers and giving them what they want. But how does...
Read OnAs authors, we are always striving to get in front of new readers. And smart, targeted author advertising strategies are a key way of reaching...
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