Book Marketing & Promotion Archives

Your Reader Profile Will Solve Most Marketing Dilemmas

At the beginning of this series, I explained how book marketing is about knowing your readers and giving them what they want. But how does...

Read On

Smart Author Advertising Guide: Strategies & Fixes

by Penny Sansevieri

As authors, we are always striving to get in front of new readers. And smart, targeted author advertising strategies are a key way of reaching...

Read On

Consider a Vlog to Boost Your Book Marketing...

by Penny Sansevieri

We wrote about the huge rise in popularity of video content back in 2017 and it's continued to grow by leaps and bounds since then....

Read On

Your 2019 Book Marketing Plan, Month by Month

by Amy Collins

“Fail to plan? Then plan to fail.” What a HORRIBLE quote, but SO apt for authors who are trying to figure out their marketing strategies. Now...

Read On

Comps: How to Find and Leverage Comparable Books

by Belinda Griffin

So many authors are looking for the silver bullet that will solve their book marketing woes and shoot their book to the top of the...

Read On

9 Book Marketing Tips Even Introverts Can Use

by Penny Sansevieri

How many times does shyness or fear of public speaking hold you back from marketing your book? Is pressure, stress, or avoidance of large groups...

Read On

How to Create an Ideal Reader Avatar to...

by Belinda Griffin

In my previous post, Your Target Reader: Identifying and Making the Connection, I talked about how to identify your target reader and the importance of...

Read On

Gift Guides and Holiday Book Marketing Deadlines for...

by Penny Sansevieri

Holidays are quickly coming up and if you aren’t utilizing them as a part of your book marketing campaign, it’s not too late to do...

Read On

Your Ideal Reader Informs All 7 Stages of...

by Belinda Griffin

If you’ve been following my posts, you know how important finding your ideal reader is for book marketing and, more specifically, forming meaningful relationships with...

Read On

Pitching Book Bloggers & Other Relevant Blogs for...

by Penny Sansevieri

According to an article by SquareUp, a whopping 96 percent of holiday shoppers read reviews (sometimes from multiple sources) before deciding whether to buy. But...

Read On

Podcast Your Way to Greater Author Brand Recognition

by Dave Chesson

Have you considered appearing on a podcast? Podcasts are one of the best ways to boost your author brand. By appearing on relevant podcasts, you...

Read On

Bookstagram 101 for Indie Authors: Getting Started

by Guest Writer

—Guest Post by Laura Hartley— If you’re a self-published author trying to get the word out about your work, you should be on bookstagram. If...

Read On

Your Target Reader: Identifying and Making the Connection

by Belinda Griffin

In my last post—Connecting to Readers is Book Marketing 101—I said that if you take the time to develop authentic reader relationships, be of service...

Read On