Book Marketing & Promotion Archives

Get Ready Now for Your Holiday Book Sales

If you haven’t begun planning your holiday book sales yet, remember that Black Friday and Cyber Monday will be here in the blink of an...

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A Good Landing Page Is Essential to Your...

by Tyler Doornbos

Time to level up your website -- custom landing pages can make your site tailor-made for the visitors and channels you are targeting.

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Connecting to Readers is Book Marketing 101

by Belinda Griffin

Not to state the obvious, but authors need readers, so your marketing efforts should be focused on cultivating reader relationships. As BookWorks' new Reader Relationships...

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Good Reasons to Rerelease a Revised Version of...

by Penny Sansevieri

Years ago at a writer’s conference, I met the author of a science fiction book which he had published five years prior. “When it comes...

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Introducing BookWorks’ New Readership Building Expert

by Belinda Griffin

Amidst all the advice authors receive on how to market and sell their book(s), it's easy to forget about who you wrote it for in...

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Notes from the Field: Ways to Reach Your...

by BookWorks Author

In an earlier "Notes" post, A Niche Market Book Can Be a Plus: Why It Pays to Be 'Narrow-minded', a reader wrote the following comment...

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Book Cover Rules to Follow for Indie Author...

by Penny Sansevieri

Authors that reach out to me want to sell more books. The number one hurdle prohibiting them from reaching this goal is often their book cover...

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Author Brand 101: What It Is and Why...

by Dave Chesson

What is an author brand? Take a moment to think of your favorite book. What springs to mind? If you're anything like most readers, you'll...

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Get the Most from Book Marketing Services: Author...

by Penny Sansevieri

If you’re ready to take your brand and your platform to the next level, then book marketing services may be just what you need. And...

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AMS Advertising Data Analysis: Understanding Clicks & Conversions

by Dave Chesson

Previously on BookWorks, I introduced the principles of AMS advertising and explored how to coordinate promotional efforts for maximum impact. Today, I’m going to delve...

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New Goodreads Giveaway Checklist for Indie Authors

by Penny Sansevieri

One of my favorite book promotion tools is a Goodreads giveaway. And, I know that lots of authors weren’t happy when Goodreads changed the program...

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Introducing BookWorks’ New Author Branding Expert!

by Dave Chesson

BookWorks is dedicated to bringing you sage, actionable content to help you succeed as an indie author from some of the best experts and influencers...

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