Book Marketing & Promotion Archives

Pitching Book Bloggers & Other Relevant Blogs for...

According to an article by SquareUp, a whopping 96 percent of holiday shoppers read reviews (sometimes from multiple sources) before deciding whether to buy. But...

Read On

Podcast Your Way to Greater Author Brand Recognition

by Dave Chesson

Have you considered appearing on a podcast? Podcasts are one of the best ways to boost your author brand. By appearing on relevant podcasts, you...

Read On

Bookstagram for Indie Authors 101: Getting Started

by Guest Writer

—Guest Post by Laura Hartley— If you’re a self-published author trying to get the word out about your work, you should to be on bookstagram....

Read On

Your Target Reader: Identifying and Making the Connection

by Belinda Griffin

In my last post—Connecting to Readers is Book Marketing 101—I said that if you take the time to develop authentic reader relationships, be of service...

Read On

Digital Media vs. Traditional Media for Book Publicity

by Chris Well

When planning their book publicity, many authors stumble over which media outlets are the best choices for them. It’s easy to be mesmerized by big...

Read On

Blog Commenting: Your Book Marketing Secret Weapon

by Penny Sansevieri

Blog commenting is my secret weapon to connect with high profile names in book publishing and the most popular bloggers on the internet. It’s true...

Read On

A Look at eBook Gift Cards as Promo...

by Nate Hoffelder

Welcome to Part Two of our series on eBook gift cards. In Part One, we looked at retailers’ past offerings of eBook gift cards in...

Read On

Get Ready Now for Your Holiday Book Sales

by Penny Sansevieri

If you haven’t begun planning your holiday book sales yet, remember that Black Friday and Cyber Monday will be here in the blink of an...

Read On

A Good Landing Page Is Essential to Your...

by Tyler Doornbos

Time to level up your website -- custom landing pages can make your site tailor-made for the visitors and channels you are targeting.

Read On

Connecting to Readers is Book Marketing 101

by Belinda Griffin

Not to state the obvious, but authors need readers, so your marketing efforts should be focused on cultivating reader relationships. As BookWorks' new Reader Relationships...

Read On