Book Marketing & Promotion Archives

Notes from the Field: Ways to Reach Your...

In an earlier "Notes" post, A Niche Market Book Can Be a Plus: Why It Pays to Be 'Narrow-minded', a reader wrote the following comment...

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Book Cover Rules to Follow for Indie Author...

by Penny Sansevieri

Authors that reach out to me want to sell more books. The number one hurdle prohibiting them from reaching this goal is often their book cover...

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Author Brand 101: What It Is and Why...

by Dave Chesson

What is an author brand? Take a moment to think of your favorite book. What springs to mind? If you're anything like most readers, you'll...

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Get the Most from Book Marketing Services: Author...

by Penny Sansevieri

If you’re ready to take your brand and your platform to the next level, then book marketing services may be just what you need. And...

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AMS Advertising Data Analysis: Understanding Clicks & Conversions

by Dave Chesson

Previously on BookWorks, I introduced the principles of AMS advertising and explored how to coordinate promotional efforts for maximum impact. Today, I’m going to delve...

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New Goodreads Giveaway Checklist for Indie Authors

by Penny Sansevieri

One of my favorite book promotion tools is a Goodreads giveaway. And, I know that lots of authors weren’t happy when Goodreads changed the program...

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Introducing BookWorks’ New Author Branding Expert!

by Dave Chesson

BookWorks is dedicated to bringing you sage, actionable content to help you succeed as an indie author from some of the best experts and influencers...

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Author PR: Do’s and Don’ts in Pursuit of...

by Chris Well

You can’t sell books without an audience. It’s that simple. But how do you build your audience? One way is to cultivate some author PR....

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Book Publicity and Marketing: It Isn’t Just About...

by Penny Sansevieri

Although indie authors tend to live and die by how many books they sell, sales shouldn’t be the only focus of your book publicity efforts....

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A Niche Market Book Can Be a Plus:...

by BookWorks Author

A prevailing marketing adage is that if you're trying to sell to everyone, you end up selling to no one. This came to mind when...

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Amazon Book Promotion: How to Make it Work...

by Dave Chesson

I hope you benefitted from my prior tutorial on Amazon Marketing Services. Here, I'll reveal how to run a successful Amazon book promotion. Knowing the...

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Authors: Don’t Put All Your Eggs in the...

by Penny Sansevieri

Everyone is still buzzing about the recent algorithm changes for Facebook. And with good reason—it’s a game-changer for social media marketing in general. Though Facebook...

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Book Extras and Bonus Material are Great Promo...

by BookWorks Author

—By BookWorks Author, Cindy Samul— While reviewing Cindy Samul's book, Snowman Amuck, for Book of the Week, we discovered that she offered some fun activities...

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