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You Can't NOT Communicate is now in its Second Edition - David Grossman is back with a new version of the book that started it all-the second edition of "You Can't NOT Communicate: Proven Communication Solutions that Power the Fortune 100". For corporate communicators and leaders across all industries who value communication as a key driver of business results, the second edition of "You Can't NOT Communicate" is a proven resource. The second edition of "You Can't NOT Communicate" offers expanded content that explores the business of communicating and provides an in-depth guide to strategic planning for CEOs and opens with a new foreword by Jeff Stratton, Executive Vice President and Worldwide Chief Restaurant Officer of McDonald's Corporation. Along with anecdotes, tips, and actionable steps for leaders across all industries, the second edition of "You Can't NOT Communicate" outlines proven communication strategies and skills leaders need to create strategic messaging for employees, to manage the human aspect of organizational challenges and change, to become better leaders, and to drive business results. ******** David Grossman, author and award-winning leadership communication expert, has spent years posing this question to his clients: "If you know that you are constantly communicating, don't you want to do it effectively?" David has spent his career helping leaders use communication to be more successful and to become leadercommunicators, and he shares his insights, lessons, and strategies in the second edition of his first book, You Can't NOT Communicate. The ideas and skills presented in this book can help any leader, whether a seasoned veteran or a first-time manager, enhance their current level of success and become a leadercommunicator.