You Can’t Not Communicate 2

More Proven Communication Solutions that Power the Fortune 100

Everything you do communicates something, whether you intend to or not. The most effective leaders choose to make the most of their communications, and recognize that virtually all problems in business today lie in the absence of effective communication. These leadercommunicators - who are differentiating themselves and driving business success - know effective communication is the critical tool for bridging strategies and actions, strengthening teams, inspiring others, and accelerating results. In his second book, award-winning leadership communication expert David Grossman expands on his proven approach to tackle common challenges including, "The Seven Deadly Sins of Leadership," along with critical but less commonplace opportunities such as motivating Millennials, mastering messaging, and engaging hard-to-reach employees and holding them accountable. Proven with Fortune 100 companies, the tips and tools presented in You Can't NOT Communicate 2 will without a doubt help propel any leader to the next level.


This must-read book highlights the importance of communication in bridging the organization's strategies and goals with an individual's performance.  

-- Norm Wesley, Former Chairman and CEO, Fortune Brands 

As I transitioned from a senior management role to executive director, David's wisdom guided me, and continues to shape my approach to many aspects of my work.

--Dr. Jeff Boehm, Executive Director, The Marine Mammal Center

David has a remarkably 'simple' way of making communicating and the art of communicating into a strategic weapon for an organization.

--Raj Gupta, Executive Director, The CEO Perspective Program, Kellogg School of Management

Any leader looking to strengthen their teams and accelerate results should get to know David and his methodology.

--Ted Beattie, President and CEO, Shedd Aquarium

Profile Photo David Grossman

About David Grossman

David Grossman, ABC, APR, Fellow PRSA helps leaders drive productivity and get the results they want through authentic and courageous leadership communication. He’s a sought-after speaker and advisor to Fortune 500 leaders. A three-time author, David is CEO of The Grossman Group, an award-winning Chicago-based strategic leadership development and internal communication consultancy; clients include: DuPont Pioneer, Eastman Chemical Company, Lockheed Martin, McDonald’s, Motel 6 and Tyco, to name a few. - See more at:

All books by David Grossman

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