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Everything you do communicates something, whether you intend to or not. The most effective leaders choose to make the most of their communications, and recognize that virtually all problems in business today lie in the absence of effective communication. These leadercommunicators - who are differentiating themselves and driving business success - know effective communication is the critical tool for bridging strategies and actions, strengthening teams, inspiring others, and accelerating results. In his second book, award-winning leadership communication expert David Grossman expands on his proven approach to tackle common challenges including, "The Seven Deadly Sins of Leadership," along with critical but less commonplace opportunities such as motivating Millennials, mastering messaging, and engaging hard-to-reach employees and holding them accountable. Proven with Fortune 100 companies, the tips and tools presented in You Can't NOT Communicate 2 will without a doubt help propel any leader to the next level.