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How is it that some businesses manage to flourish and become financially successful, and yet many do not? How do they accomplish what seems to be magical success? It is a matter of viewing cash flow management with a bit of a different viewpoint, learning that the old tools, while useful for certain things, are not adequate by themselves, and not making the fatal mistakes that many business owners make in managing their company’s money.
What are the qualities that empower a business owner to manage cash flow so they flourish financially? They are simple yet powerful actions that unleash the mojo (magical powers) of substantial, sustainable cash flow. In this book you will discover that unleashing the cash flow mojo is within the grasp of every business owner who cares to make use of it.
By reading this book, you will have a better chance than others of unleashing the mojo and using it to good effect. This book is not a motivational tool. It is a guide to a new way of thinking about and handling money. It contains the steps of a system and explains how to avoid the fatal mistakes inherent in managing the cash flow in a business. It even goes so far as to guide you through reversing mistakes you have made with money in the past.
The key is the sub-title: The Business Owner’s Guide to Predicting, Planning and Controlling Your Company’s Cash Flow. Most business owners work in reverse – using accounting to look at where the money went (often, more than what came in…), rather than PLANNING and CONTROLLING.