Go world class with the ultimate author’s website!
Our Insider’s Guide ebook walks you through everything you need to build and operate an author website. Learn how to create meaningful connections between users and your author brand!
Welcome to the World of Churn
Subscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things.
Have you changed your marketing practices to thrive in this new reality?
Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success. This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of establishing businesses adopting or transitioning to a subscription-based model.
Completely revised and expanded to reflect the growing Subscription Economy
This completely revised, expanded edition includes:
If your business has a recurring revenue component, you'll want to pay attention to how well you're nurturing subscribers after the sale. This book gives everything you need to align marketing with changing expectations of your customers.