Subscription Marketing

Strategies for Nurturing Customers in a World of Churn

Welcome to the World of Churn

Subscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things.

Have you changed your marketing practices to thrive in this new reality?

Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success. This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of establishing businesses adopting or transitioning to a subscription-based model.

Completely revised and expanded to reflect the growing Subscription Economy

This completely revised, expanded edition includes:

  • Updated research and case studies reflecting the rapid growth of subscription-based businesses
  • Real-world examples of effective value nurturing strategies
  • The risks and challenges of subscription marketing

If your business has a recurring revenue component, you'll want to pay attention to how well you're nurturing subscribers after the sale. This book gives everything you need to align marketing with changing expectations of your customers.


Anne's terrific book is an excellent primer to help your business take advantage of the subscription economy, while navigating around potential potholes. And as a bonus: It's clear, straight-forward, and refreshingly jargon-free! --Ann Handley, Chief Content Officer, MarketingProfs, author of the WSJ bestseller, Everybody Writes

Keeping an existing customer is much more profitable than selling a new one, especially in a subscription business. Today's real-time communications environment makes a subscription model incredibly lucrative for those who know how to navigate the new rules just ask the likes of Google, Netflix, and Anne Janzer shows you how to implement value nurturing of existing and potential clients that will drive your success in this new world. --David Meerman Scott, bestselling author of The New Rules of Marketing and PR, now in 25 languages from Arabic to Vietnamese

Although there is no 'holy grail' measurement for content marketing, there is one that sits atop the rest - the subscriber. As more organizations move from paid to owned media, acquiring and keeping subscribers to our information is more important than ever. This is critical to your business. Read Anne's book and you'll have everything you need to create and execute a subscription strategy that works. --Joe Pulizzi, Founder, Content Marketing Institute and Author, Epic Content Marketing

Profile Photo Anne Janzer

About Anne Janzer

Anne Janzer is an award-winning author and nonfiction writing coach on a mission to help people communicate more effectively through writing.

As a professional writer, she has worked with more than one hundred technology companies, writing in the voice of countless brands and corporate executives. She is author of the books The Writer’s ProcessThe Workplace Writer’s Processand Subscription Marketing.

She enjoys working with writers to improve their processes and communication skills, so they can share their thoughts and ideas with the world. Find her blogs about writing and marketing at

All books by Anne Janzer

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