Red Hot Internet Publicity – Fourth Edition

The Insider's Guide to Marketing Online!

The Shortest Path to Mastering Your Online Promotion Strategies

Learn through straightforward, real-world examples

The ever-changing world of online promotion can be overwhelming. Especially for authors and small business owners trying to build strong brands. The buzz phrases. The lingo. And the paralyzing feeling of not knowing where to start or what to do.

Enough of that already!

It’s time to dump those feelings forever—and now you can. Because social media and publicity authority, Penny Sansevieri, has created the essential Internet Publicity roadmap.

Whether you’re a beginner or a seasoned marketer who wants to refine your skills, Red Hot Internet Publicity delivers current, expert insight into how to build the perfect website, drive tons of visitors to your message and build a strong presence on today’s Facebook, Twitter, LinkedIn, Pinterest, Google+, YouTube and Instagram.

Red Hot Internet Publicity is practical, straightforward and accessible. It eliminates the mystery and guesswork. Page by page, Penny Sansevieri shows you exactly how to:

  • Amp up engagement on an authentic level and build a loyal fan base
  • Build a website that turns visitors into customers
  • Drive thousands of new buyers to your product or service
  • Share content that excites people and gets them coming back for more
  • Target your activity for maximum exposure and impact—get noticed!
  • Utilize strategies that are proven to work on every major social media platform

You’ll learn that social media isn’t about being everywhere, it’s about being everywhere that matters.

Keep Red Hot Internet Publicity at your fingertips and you’ll never have to fear what you don’t know. Instead, you’ll have a highly-effective Internet publicity plan that’s practical, powerful, and custom tailored for your business or book marketing campaign.

Penny Sansevieri, CEO and Founder of Author Marketing Experts, Inc., is a bestselling author and internationally recognized book marketing and media relations expert. Her company has developed hundreds of successful book marketing campaigns, and Penny is responsible for researching, creating and implementing the first comprehensive Internet publicity campaign called, The Virtual Author Tour™.


"Want to double your sales, connect with your ideal readers, learn the secret marketing-success-strategies of top indie authors? Red Hot Internet Publicity is just what you need. Packed with fresh insights, eye-popping stories, insiders’ tips and media buzz, it’s THE must-have guide for serious self-publishers everywhere—everything you need to know to slice through the noise and get your book the attention it deserves.”
Betty Kelly Sargent, CEO

Profile Photo Penny Sansevieri

About Penny Sansevieri

Penny is a book marketing and media relations specialist. She coaches authors on projects, manuscripts and marketing plans and instructs a variety of courses on publishing and promotion. Her company, Author Marketing Experts, Inc, specializes in non-traditional promotion for exceptional results. Her own book, No More Rejections. Get Published Today! was released in July of 2005 to rave reviews. To learn more about her upcoming events, books or promotional services, log onto her website at To subscribe to her free ezine, send a blank email to:

All books by Penny Sansevieri

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