BookWorks Blog Team of Industry Experts

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Penny Sansevieri

Marketing Expert  |  San Diego, California  

Penny C. Sansevieri, Founder and CEO Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU. Her company is one of the leaders in the publishing industry and has developed some of the most innovative Social Media/Internet book marketing campaigns. She is the author of five books, including Red Hot Internet Publicity, which has been called the “leading guide to everything Internet.” AME is the first book marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour™, which strategically harnesses social networking sites, Twitter, blogs, book videos, and relevant sites in order to push an author’s message into the online community at sites related to the book’s topic and thereby position the author in his or her market. AME has had eleven recent books top bestseller lists, including those of the New York Times, USA Today, and Wall Street Journal. To learn more about Penny’s books or her promotional services, you can visit her web site at

Planning an Audiobook? Consider These 3 Things

EBooks are everywhere these days. In fact, they’re so prevalent it’s often easy to forget...
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How To Double Your Yes’s From Book Bloggers

You probably have found lots of discourse on the publishing industry that boils down to...
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Your Guide to Picture-Perfect Instagram Book Marketing

Since 2012, when it was acquired by Facebook, Instagram has grown by 400%! It may...
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How Great Book Descriptions Sell More Books

No matter which site you’re using to sell your books, book descriptions are more important...
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Book Pricing Strategies to Boost Indie Authors’ Sales

Sometimes the simplest thing you can do to give your sales a boost is to...
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How to Create a Website That Works in 10 Easy Steps

What is the single most significant thing you can do for building your book sales...
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Metrics Are Worthless…So What Should You Focus on Instead?

In today’s tech-savvy world, nearly everything can be measured by metrics: Facebook profile picture likes;...
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5-Minute Book Marketing for Indie Authors

Marketing...the necessary, but not-so-fun reality that indie authors must face to sell their work.  With...
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Tips to Make a Goodreads Impression

Now more than ever, Goodreads is a fantastic tool to promote your book and interact...
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Amazon Themes and Keywords: Optimizing Your Book Page – Part Two

For many indie authors, understanding Amazon can be overwhelming at times, which is why I’ve...
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Optimizing Your Amazon Book Page – Part One

Over the years, I’ve written a lot about Amazon: how to get more Amazon reviews;...
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Twitter Tips for Success – Part Two

In Part One of this series, we discussed some Twitter tips and tricks to help...
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Amazon Reviews for Indie Authors

Different Types of Reviewers and How to Garner More Reviews! Why isn’t anyone reviewing my...
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Twitter: Tips for Success – Part One

Twitter is a great way to meet people, develop relationships, and promote yourself and your...
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How to Pitch Yourself to Speaking Events

In my last article, I outlined the benefits of speaking events and the tools that...
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