Promote Your Book

BookWorks Blog Team of Industry Experts

Profile Photo

Penny Sansevieri

Book Marketing  |  San Diego, California  

Penny C. Sansevieri, Founder and CEO Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU. Her company is one of the leaders in the publishing industry and has developed some of the most innovative Social Media/Internet book marketing campaigns. She is the author of five books, including Red Hot Internet Publicity, which has been called the “leading guide to everything Internet.” AME is the first book marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour™, which strategically harnesses social networking sites, Twitter, blogs, book videos, and relevant sites in order to push an author’s message into the online community at sites related to the book’s topic and thereby position the author in his or her market. AME has had eleven recent books top bestseller lists, including those of the New York Times, USA Today, and Wall Street Journal. To learn more about Penny’s books or her promotional services, you can visit her web site at

An Elevator Pitch for the 8-Second Attention Span

It’s a fact of life. As you read this sentence, I have already begun to...
Read More

Finding Readers Nextdoor: Network in Your Neighborhood

As an author, you may not see the glamour of regional media, but what about...
Read More

Amazon Keywords Can Make or Break Your Book Sales

Amazon is always changing. This means that your  Amazon keywords may not be as effective...
Read More

Craft a Bodacious Book Bio That Will Boost Sales

If you want to sell more books on Amazon (and elsewhere), you’ll want to step...
Read More

Pitch Perfect – Author Media Pitches That Get Results

With the media’s attention becoming more and more difficult to capture, it's essential to master...
Read More

Twitter Marketing: How to Boost Engagement & Connect to Influencers

As an author using Twitter marketing, it goes without saying that you want to get...
Read More

Sell More Books on Amazon’s International Author Central Pages

If you've ever wanted to sell more books in other countries, then you need to...
Read More

What If They Hate My Book? Coping with Negative Reviews

Is fear of negative reviews holding you back? Everyone has doubts and trepidation before they...
Read More

7 Book Marketing Trends Authors Should Expect in 2017

The world of book marketing is moving and shaking, and as with all things, change...
Read More

How to Sell More Books in 2017: 12 Top Tips

As indie authors, we all want to sell more books. And with 2017 barreling its...
Read More

The Art of the Media Pitch for Indie Authors

With the current trend of digitizing everything, I don’t receive nearly as many requests for...
Read More

Planning an Audiobook? Consider These 3 Things

EBooks are everywhere these days. In fact, they’re so prevalent it’s often easy to forget...
Read More

How To Double Your Yes’s From Book Bloggers

You probably have found lots of discourse on the publishing industry that boils down to...
Read More

Your Guide to Picture-Perfect Instagram Book Marketing

Since 2012, when it was acquired by Facebook, Instagram has grown by 400%! It may...
Read More

How Great Book Descriptions Sell More Books

No matter which site you’re using to sell your books, book descriptions are more important...
Read More

Show more of Penny’s posts

Our Partners