BookWorks Blog Team of Industry Experts

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Penny Sansevieri

Book Marketing  |  San Diego, California  

Penny C. Sansevieri, Founder and CEO Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU. Her company is one of the leaders in the publishing industry and has developed some of the most innovative Social Media/Internet book marketing campaigns. She is the author of five books, including Red Hot Internet Publicity, which has been called the “leading guide to everything Internet.” AME is the first book marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour™, which strategically harnesses social networking sites, Twitter, blogs, book videos, and relevant sites in order to push an author’s message into the online community at sites related to the book’s topic and thereby position the author in his or her market. AME has had eleven recent books top bestseller lists, including those of the New York Times, USA Today, and Wall Street Journal. To learn more about Penny’s books or her promotional services, you can visit her web site at

Your Book Launch Planning Guide: Countdown to Success

As authors, finishing a book you’ve poured your blood, sweat, and tears into and getting...
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Reader Profiles: Effective Tools to Sell More Books

Everyone going into business should do market research. Authors are no different and reader profiles...
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How to Leverage Your Book Award to Sell More Books

If you’ve ever hoped to win a book award, you are in great company. Contests...
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Book Marketing Timelines: How Early to Get Started

During author coaching calls, we almost always discuss marketing timelines, and when each author should...
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Selling Your Books to an International Audience

Although an international audience may seem like a surprising place to focus your book promotion...
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How to Run Discount eBook Promotions That Work

Authors either love or hate discount eBook promotions. Regardless of how you feel about them,...
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Your Book Marketing Plan Starts BEFORE You Publish

Publishing is not a field of dreams. They will not come just because you build...
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Ways to Get Book Reviews: The Power of Recommendation

Personal recommendations account for 95% of all book sales. That’s a powerful statement, and it...
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Creative Social Media Ideas for Effective Book Marketing

Spending lots of time on social media may not result in a huge amount of...
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Smart Author Advertising Guide: Strategies & Fixes

As authors, we are always striving to get in front of new readers. And smart,...
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Consider a Vlog to Boost Your Book Marketing in 2019

We wrote about the huge rise in popularity of video content back in 2017 and...
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9 Book Marketing Tips Even Introverts Can Use

How many times does shyness or fear of public speaking hold you back from marketing...
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Gift Guides and Holiday Book Marketing Deadlines for 2018

Holidays are quickly coming up and if you aren’t utilizing them as a part of...
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Pitching Book Bloggers & Other Relevant Blogs for Reviews

According to an article by SquareUp, a whopping 96 percent of holiday shoppers read reviews...
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Blog Commenting: Your Book Marketing Secret Weapon

Blog commenting is my secret weapon to connect with high profile names in book publishing...
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