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BookWorks Blog Team of Industry Experts

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Penny Sansevieri

Book Marketing  |  San Diego, California  

Penny C. Sansevieri, Founder and CEO Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU. Her company is one of the leaders in the publishing industry and has developed some of the most innovative Social Media/Internet book marketing campaigns. She is the author of five books, including Red Hot Internet Publicity, which has been called the “leading guide to everything Internet.” AME is the first book marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour™, which strategically harnesses social networking sites, Twitter, blogs, book videos, and relevant sites in order to push an author’s message into the online community at sites related to the book’s topic and thereby position the author in his or her market. AME has had eleven recent books top bestseller lists, including those of the New York Times, USA Today, and Wall Street Journal. To learn more about Penny’s books or her promotional services, you can visit her web site at www.amarketingexpert.com.

Your Book Marketing Plan Starts BEFORE You Publish

Publishing is not a field of dreams. They will not come just because you build...
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Ways to Get Book Reviews: The Power of Recommendation

Personal recommendations account for 95% of all book sales. That’s a powerful statement, and it...
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Creative Social Media Ideas for Effective Book Marketing

Spending lots of time on social media may not result in a huge amount of...
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Smart Author Advertising Guide: Strategies & Fixes

As authors, we are always striving to get in front of new readers. And smart,...
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Consider a Vlog to Boost Your Book Marketing in 2019

We wrote about the huge rise in popularity of video content back in 2017 and...
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9 Book Marketing Tips Even Introverts Can Use

How many times does shyness or fear of public speaking hold you back from marketing...
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Gift Guides and Holiday Book Marketing Deadlines for 2018

Holidays are quickly coming up and if you aren’t utilizing them as a part of...
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Pitching Book Bloggers & Other Relevant Blogs for Reviews

According to an article by SquareUp, a whopping 96 percent of holiday shoppers read reviews...
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Blog Commenting: Your Book Marketing Secret Weapon

Blog commenting is my secret weapon to connect with high profile names in book publishing...
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Get Ready Now for Your Holiday Book Sales

If you haven’t begun planning your holiday book sales yet, remember that Black Friday and...
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Good Reasons to Rerelease a Revised Version of Your Book

Years ago at a writer’s conference, I met the author of a science fiction book...
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Book Cover Rules to Follow for Indie Author Success

Authors that reach out to me want to sell more books. The number one hurdle...
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Get the Most from Book Marketing Services: Author Checklist

If you’re ready to take your brand and your platform to the next level, then...
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New Goodreads Giveaway Checklist for Indie Authors

One of my favorite book promotion tools is a Goodreads giveaway. And, I know that...
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Book Publicity and Marketing: It Isn’t Just About the Sales

Although indie authors tend to live and die by how many books they sell, sales...
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