BookWorks Blog Team of Industry Experts

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Joel Friedlander

Book Design & Production  |  San Rafael, California  

Joel Friedlander (@JFBookman) is an award-winning book designer, blogger, and writer. He’s been launching the careers of self-publishers since 1994 from his book design and consulting practice at Marin Bookworks in San Rafael, California. Joel is the author of A Self-Publisher’s Companion: Expert Advice for Authors Who Want to Publish, and coauthor of The Self-Publisher’s Ultimate Resource Guide. He is a columnist for Publishers Weekly, and Writer’s Digest has named him as one of the 10 people to follow in book publishing. Joel writes TheBookDesigner, a popular blog on book design, book marketing and the future of the book. He’s also the founder of The Self-Publishing Roadmap, an online, video-based training course in book publishing. Joel is also the proprietor, along with Tracy R. Atkins, in, where he provides pre-designed book templates for Microsoft Word and Adobe Indesign;, which offers digital marketing products for authors; and, the world’s only project management tool for authors. Joel is a past president of the Bay Area Independent Publishers Association. Connect with him on Google+.

Book Anatomy 101, Know Your Parts: Back Matter

In the previous two posts in our Book Anatomy 101 series, we looked at the...
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Book Anatomy 101: Book Body Parts

In the first installment of our Book Anatomy 101 series, we looked at the range...
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Book Anatomy 101, Know Your Parts: Front Matter

When you turn from writing your book to thinking about publishing it, you will find...
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Book Covers That Sell Hit These 5 Goals

Over the last seven years, I’ve been running a monthly design competition on my blog...
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eBook Cover Design: 3 Keys to Maximize Online Sales

When you look at a lot of indie eBook cover designs, what you find is...
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Word Count: Figuring Out How Long to Make Your Book

Whenever the subject of word count comes up, I think of the movie, Amadeus. There’s a...
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Understanding Dot Gain When Publishing Books with Photos

What is dot gain, you might ask?  And why do I need to know about...
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Profitable Self-Publishing: 4 Ways to Approach Distribution & Discounting

Many new self-publishers don’t quite understand how discounting works in different parts of the book distribution...
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Authors: Use MS Word Styles to Format Your Manuscript

Every author wants their book to be formatted correctly, and that’s a good thing. But...
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How to Check Your Book Proof in 3 Steps

When you are publishing a book, there inevitably comes the moment of truth. This is...
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Book Layout Errors That Can Mark You as “Amateur”

A recent social engagement brought to mind the importance of a professional book layout. My...
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Optimum Book Length: the Long and Short of Page Count

Almost by definition, authors who decide to self-publish a book are new amateurs in the book...
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Your PDF Proof: How to Save Money on Corrections

I’ve been dealing with quite a few book proofs recently. Almost all of them are...
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When Offset Printing is Better Than Print on Demand

When authors think about indie publishing, offset printing may not be what first comes to...
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Book Printing: Quick Guide to the Top Three

With all the talk about print on demand, digital printing and the future of the...
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