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Frances Caballo


Frances Caballo is an author and social media manager for writers. She’s a contributing writer at and blogger and Social Media Expert for BookWorksShe’s written six social media books including Social Media Just for Writers and The Author’s Guide to Goodreads: How to Engage with Readers and Market Your Books. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. You’ll find her at

15 Tips to Boost Facebook Engagement for Indie Authors

Hootsuite, a popular social media dashboard, recently published a post about Facebook and some of...
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Time Management Tips for Busy Authorpreneurs

You know what  you're supposed to do—write your book, start a blog and website, and...
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5 Rookie Mistakes to Avoid When Publishing Your First Book

We all make mistakes, right? And we learn from them – well most of the...
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Make Your Online Life Shine in 7 Steps to Make Marie Kondo Proud

These days most of us lead two lives, a "real" one and an online life....
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How to Use Pinterest to Boost Your Website’s SEO

When I first joined Pinterest five years ago, I thought it was so cool. I...
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Introducing BookWorks’ New Social Media Expert!

BookWorks is dedicated to bringing our members the best information, advice and expertise available from...
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