BookWorks Blog Team of Industry Experts

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Frances Caballo

Social Media Expert    

Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at and blogger and Social Media Expert for BookWorks, and blogger at Bowker’s Self-Published Author blog. She’s written several social media books including The Author’s Guide to Goodreads, and Social Media in 30 Minutes a Day. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writer conferences. Not sure how you’re doing online? Sign up for my free email course.

Social Media Misconceptions Debunked for Indie Authors

As I meet writers online and at writer’s conferences, I hear common social media misconceptions...
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Twitter 101 for Authors: Hashtags, Do’s & Don’ts

We've covered Twitter before because it's a go-to social media network for many writers. Here...
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Twitter Headers for Authors: Do’s & Don’ts

There is wasted space on the internet. Have you noticed it? I’m specifically talking about...
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Using Pew Research Stats to Find Your Readers Online

Earlier in my career, I mistakenly thought that it was important for authors to be...
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Video Will Be Huge in 2017…Get Ready!

Video is incredibly popular. Experts estimate that in 2017 and beyond, video will make up...
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15 Tips to Boost Facebook Engagement for Indie Authors

Hootsuite, a popular social media dashboard, recently published a post about Facebook and some of...
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Time Management Tips for Busy Authorpreneurs

You know what  you're supposed to do—write your book, start a blog and website, and...
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5 Rookie Mistakes to Avoid When Publishing Your First Book

We all make mistakes, right? And we learn from them – well most of the...
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Make Your Online Life Shine in 7 Steps to Make Marie Kondo Proud

These days most of us lead two lives, a "real" one and an online life....
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How to Use Pinterest to Boost Your Website’s SEO

When I first joined Pinterest five years ago, I thought it was so cool. I...
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Introducing BookWorks’ New Social Media Expert!

BookWorks is dedicated to bringing our members the best information, advice and expertise available from...
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