BookWorks Blog Team of Industry Experts

Profile Photo

Frances Caballo


Frances Caballo is an author and social media manager for writers. She’s a contributing writer at and blogger and Social Media Expert for BookWorksShe’s written six social media books including Social Media Just for Writers and The Author’s Guide to Goodreads: How to Engage with Readers and Market Your Books. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. You’ll find her at

Create Social Media Images with Canva and Pablo

I have never described myself as a visual person. I can open the refrigerator door,...
Read More

Quotes for Authors to Live and Write by in 2018

Let these quotes for authors inspire you throughout 2018 as you write and publish your upcoming...
Read More

Twitter Lists & Other Social Media Tips for Authors

You've published your book, offered it for presale, celebrated your launch with champagne, and sold...
Read More

Social Media Content Tips for Authors: What to Post

Many people are confused about what they should say in their social media posts. Figuring...
Read More

Goodreads Quick Start Guide for Indie Authors

Meet Goodreads, a Readers Haven “Goodreads has become the most important networking site on the...
Read More

Email List Tip: How to Link MailChimp to Facebook

Did you know that your readers can sign up for your MailChimp email list right...
Read More

Email Marketing for Authors: How to Use MailChimp

If you aren’t using email marketing, you may want to rethink your marketing strategy. We...
Read More

A LinkedIn Primer to Help Indie Authors Build Their Platform

Most of us are familiar with how Mark Zuckerberg started Facebook from his Harvard dorm...
Read More

How to Set Up a Facebook Page for Authors

Love it or hate it, if you're an author, you need a Facebook page. With...
Read More

Social Media Misconceptions Debunked for Indie Authors

As I meet writers online and at writer’s conferences, I hear common social media misconceptions...
Read More

Twitter 101 for Authors: Hashtags, Do’s & Don’ts

We've covered Twitter before because it's a go-to social media network for many writers. Here...
Read More

Twitter Headers for Authors: Do’s & Don’ts

There is wasted space on the internet. Have you noticed it? I’m specifically talking about...
Read More

Using Pew Research Stats to Find Your Readers Online

Earlier in my career, I mistakenly thought that it was important for authors to be...
Read More

Video Will Be Huge in 2017…Get Ready!

Video is incredibly popular. Experts estimate that in 2017 and beyond, video will make up...
Read More

15 Tips to Boost Facebook Engagement for Indie Authors

Hootsuite, a popular social media dashboard, recently published a post about Facebook and some of...
Read More

Show more of Frances’ posts

Our Partners