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BookWorks Blog Team of Industry Experts

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Chris Well

Media & PR    

Chris Well is the creator of Build Your Brand Academy and a media veteran with 30+ years experience working in magazines, newspapers, broadcasting, and digital media. In that time he has been a magazine editor, columnist, journalist, broadcaster, and teacher, with field experience covering music, publishing, human interest, and more. (There was also that time he was the editor of a bridal magazine.) Also a published novelist, Chris has written suspense and mysteries for traditional publishers and as a self-published author. Download your free Author Publicity Blueprint to get valuable checklists, mindmaps, and even brainstorm prompts to help you get media attention for your book!

Attract the Media by Pitching Relevant Topics & Angles

We continue our series about creating several angles to talk about your book. This time...
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How to Get Ongoing Media Placement for Your Book

If you've been following my prior series on how to get media attention for yourself...
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Follow Up Your PR Pitch: 7 Secrets for Success

You sent a PR pitch to the media. Hurray! When promoting your book, publicity is...
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Offer Value to the Media’s Audience to Get That Spot

You finally got that book published! How exciting! You put into it all that blood...
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Identify Your Target Audience for Effective Author PR

Before you kick off any kind of publicity strategy, one of the most important things...
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How to Use Media Attention to Build Your Email List

For months now, this column has shared the ins and outs of leveraging the media...
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Author Publicity Media Tips for the Camera Shy

Got a book to promote? One of the fastest ways to get your book in...
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Your Author Media Calendar for Pitching Seasonal Events

Publicity is a great way to get in front of new audiences and introduce yourself. ...
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Amplify Your Author Media Interview: 5 Promotion Tips

It’s great to be a guest in the media! When they put you in front...
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Media Networking via Social Platforms for Author Publicity

Years ago, the media was like a castle surrounded by an impenetrable wall and a...
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Author Media Page Essentials Part 3 – The Right Images

Welcome to the final installment in our “crash course” on creating an author media kit....
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Author Media Kit Essentials Part Two – About Your Book

This month, we continue our crash course on creating your author media kit. These materials...
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Author PR Kit Essentials Part One – Author Components

As I mentioned in an earlier post, it’s important for your author website to have...
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Digital Media vs. Traditional Media for Book Publicity

When planning their book publicity, many authors stumble over which media outlets are the best...
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HARO for Authors: Show Your Expertise to the World

Many successful authors have built their reputations before the book was even published. And there’s...
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