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BookWorks Blog Team of Industry Experts

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Chris Well

Media & PR    

Chris Well is the creator of Build Your Brand Academy and a media veteran with 30+ years experience working in magazines, newspapers, broadcasting, and digital media. In that time he has been a magazine editor, columnist, journalist, broadcaster, and teacher, with field experience covering music, publishing, human interest, and more. (There was also that time he was the editor of a bridal magazine.) Also a published novelist, Chris has written suspense and mysteries for traditional publishers and as a self-published author. Download your free Author Publicity Blueprint to get valuable checklists, mindmaps, and even brainstorm prompts to help you get media attention for your book!

Author Media Page Essentials Part 3 – The Right Images

Welcome to the final installment in our “crash course” on creating an author media kit....
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Author Media Kit Essentials Part Two – About Your Book

This month, we continue our crash course on creating your author media kit. These materials...
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Author PR Kit Essentials Part One – Author Components

As I mentioned in an earlier post, it’s important for your author website to have...
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Digital Media vs. Traditional Media for Book Publicity

When planning their book publicity, many authors stumble over which media outlets are the best...
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HARO for Authors: Show Your Expertise to the World

Many successful authors have built their reputations before the book was even published. And there’s...
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Media Publicity for Novelists Using Nonfiction Topics

So, I’ve been writing this BookWorks column some months now, teaching indie authors how to...
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3 Tools to Target Media Topics for Your Pitch

If you want the world to take you seriously as an author, stop talking about...
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Author Media Pitch Do’s & Don’ts – Part Three

As an author with a book to promote, you know by now that publicity is...
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Book PR: Do’s & Don’ts When Wooing the Media – Part Two

The fastest way to draw attention to your book is to be featured in the...
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Author PR: Do’s and Don’ts in Pursuit of Media – Part One

You can’t sell books without an audience. It’s that simple. But how do you build...
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Media-Friendly Author Website Content – Part Three

This is the last of three posts outlining the essentials that you need if you...
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Optimum Author Website Content for Media Response – Part Two

This is the second in my series on essential types of author website content to...
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Media-Friendly Author Website Content – Part One

Having the right kind of website content to attract media coverage is something many authors...
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Introducing BookWorks’ New Media Expert

Here we grow again! We recently invited Chris Well, of Build Your Brand Academy, to...
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Media Attention: 9 Ways Any Author Can Get It

New BookWorks member, Chris Well of Build Your Brand Academy, graciously offered to share his...
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