BookWorks Blog Team of Industry Experts

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Chris Well

Media & PR Expert    

Chris Well the creator of Build Your Brand Academy and a media veteran with 30+ years experience working in magazines, newspapers, broadcasting, and digital media. In that time he has been a magazine editor, columnist, journalist, broadcaster, and teacher, with field experience covering music, publishing, human interest, and more. (There was also that time he was the editor of a bridal magazine.) Also a published novelist, Chris has written suspense and mysteries for traditional publishers and as a self-published author. Get in touch with him on Twitter at @BuildYourBrandA.

3 Tools to Target Media Topics for Your Pitch

If you want the world to take you seriously as an author, stop talking about...
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Author Media Pitch Do’s & Don’ts – Part Three

As an author with a book to promote, you know by now that publicity is...
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Book PR: Do’s & Don’ts When Wooing the Media – Part Two

The fastest way to draw attention to your book is to be featured in the...
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Author PR: Do’s and Don’ts in Pursuit of Media – Part One

You can’t sell books without an audience. It’s that simple. But how do you build...
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Media-Friendly Author Website Content – Part Three

This is the last of three posts outlining the essentials that you need if you...
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Optimum Author Website Content for Media Response – Part Two

This is the second in my series on essential types of author website content to...
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Media-Friendly Author Website Content – Part One

Having the right kind of website content to attract media coverage is something many authors...
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Introducing BookWorks’ New Media Expert

Here we grow again! We recently invited Chris Well, of Build Your Brand Academy, to...
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Media Attention: 9 Ways Any Author Can Get It

New BookWorks member, Chris Well of Build Your Brand Academy, graciously offered to share his...
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