BookWorks Team

Betty Kelly Sargent

Founder and CEO

The former Editor-in-Chief of William Morrow, Betty has also held positions as Executive Editor of Harper Collins, Executive Editor of Delacorte Press, Fiction and Books Editor of Cosmopolitan Magazine, and book reviewer for CNN. She is the author of seven traditionally published books and one self-published book.

Christi Love

Creative Director/Special Projects Manager

Christi Love, (whose professional trajectory has resulted in a large collection of hats) has been called an “Idea Optimizer”.  A former rock chick, dental assistant, set designer, science nerd and author of a traditionally published children’s book (to name a few), she welcomed the opportunity to join the BookWorks team and gain a ringside seat to the self-publishing world.

Tyler Doornbos

Web Lead

Tyler Doornbos is a web designer and principal at Well Design Studio based in Grand Rapids, MI. He has been working in the web industry since 2006.

Penny Sansevieri

Contributing Writer - Marketing Expert

Penny C. Sansevieri, Founder and CEO of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU, and the author of fourteen books, including How to Sell Your Books by the Truckload on Amazon and Red Hot Internet Publicity. Learn more at

Carla King

Contributing Writer- Tech Expert
Carla King is the founder of the Self-Pub Boot Camp educational program of books, workshops, and online courses. Get her free Consumer’s Guide for Self-Publishers web-book to learn about writing and publishing products, tools, and services before you buy. Learn more about them in her weekly 30-minute Author Friendly Podcast when she talks with the people behind the companies who made them.


Advisory Board

George Slowik Jr.

President of Publishers Weekly

Cevin Bryerman

Publisher of Publishers Weekly

Sandra DeNicolais

Editorial and Digital Marketing Strategist

Joel Friedlander

Book designer & blogger on

Jane Friedman

Blogger, writer, media professor, editor of Virginia Quarterly Review, founder of Scratch Magazine

Lewis Frumkes

Director of The Writing Center at Hunter College

Ron Martinez

Invention Arts, LLC & Founder of Retail Network, now an Ingram Content Group company

Nancy Nigrosh

Literary Career Consultant/Founder of Nancy Nigrosh's Literary Business

Eric Rayman

Publishing/Intellectual Property Lawyer at Miller Korzenik Summers, LLP

Constance Sayre

Co-founder of Market Partners

Mike Slosberg

Co-Founder of Digitas

Our Partners