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BookWorks Team

Betty Kelly Sargent

Founder and CEO

The former Editor-in-Chief of William Morrow, Betty has also held positions as Executive Editor of Harper Collins, Executive Editor of Delacorte Press, Fiction and Books Editor of Cosmopolitan Magazine, and book reviewer for CNN. She is the author of seven traditionally published books and one self-published book.

Christi Love

Creative Director/Special Projects Manager

Christi Love, (whose professional trajectory has resulted in a large collection of hats) has been called an “Idea Optimizer”.  A former rock chick, dental assistant, set designer, science nerd and author of a traditionally published children’s book (to name a few), she welcomed the opportunity to join the BookWorks team and gain a ringside seat to the self-publishing world.

Tyler Doornbos

Web Lead

Tyler Doornbos is a web designer and principal at Well Design Studio based in Grand Rapids, MI. He has been working in the web industry since 2006.

Penny Sansevieri

Contributing Writer - Marketing Expert

Penny C. Sansevieri, Founder and CEO of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU, and the author of fourteen books, including How to Sell Your Books by the Truckload on Amazon and Red Hot Internet Publicity. Learn more at

Carla King

Contributing Writer- Tech Expert
Carla King is an adventure travel author who has been self-publishing since 1995. In 2010 she founded Self-Pub Boot Camp, an educational program of books and workshops. She also serves authors who don’t want to do it all themselves with planning, formatting, distribution, websites, and other geeky aspects of publishing.


Robin Cutler

Contributing Writer - Distribution Expert

Robin Cutler, Director of Ingram’s independent publishing program, IngramSpark, is the former Assistant Director of USC Press, CEO and founder of Summerhouse Press, and Vendor Manager for Amazon/Createspace.  She works, writes, reads and lives in beautiful New Mexico.

Helen Sedwick

Contributing Writer - Legal Expert
Writer and lawyer Helen Sedwick uses 30 years of legal experience to show writers how to stay out of court and at their desks. ForeWord Review gave her Self-Publisher’s Legal Handbook 5 Stars, calling it “one of the most valuable resources a self-publisher can own…well-written and authoritative yet unhampered by legalese.” Her blog coaches writers on everything from protecting copyrights to hiring freelancers to spotting scams. For more about Helen and her work, visit
social media expert Frances Caballo for

Frances Caballo

Contributing Writer - Social Media Expert

Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at and blogger and Social Media Expert for BookWorks, and blogger at Bowker’s Self-Published Author blog. She’s written several social media books including The Author’s Guide to Goodreads, and Social Media in 30 Minutes a Day. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writer conferences. Not sure how you’re doing online? Sign up for my free email course.

Amy Collins

Contributing Writer - Retail Sales Expert

Amy Collins is President of New Shelves Books. With over 20 years experience as a Sales Director for companies (such as F+W and WRITER’S MARKET), Amy now guides indie authors through the maze of book sales and distribution. She a regular speaker/presenter at many regional and national author and publishing educational organizations in the US and the UK. In her off time, she works in her community to eliminate poverty, is a singer in a Celtic blues band on the weekends, and is saving up for a faster motorcycle.

Advisory Board

George Slowik Jr.

President of Publishers Weekly

Cevin Bryerman

Publisher of Publishers Weekly

Sandra DeNicolais

Editorial and Digital Marketing Strategist

Joel Friedlander

Book designer & blogger on

Jane Friedman

Blogger, writer, media professor, editor of Virginia Quarterly Review, founder of Scratch Magazine

Lewis Frumkes

Director of The Writing Center at Hunter College

Ron Martinez

Invention Arts, LLC & Founder of Retail Network, now an Ingram Content Group company

Nancy Nigrosh

Literary Career Consultant/Founder of Nancy Nigrosh's Literary Business

Eric Rayman

Publishing/Intellectual Property Lawyer at Miller Korzenik Summers, LLP

Constance Sayre

Co-founder of Market Partners

Mike Slosberg

Co-Founder of Digitas

Our Partners