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Inside Your Book & Back Cover Branding Opportunities

When it comes to branding yourself inside your book, one place in particular pops up. Your “About the Author” page. And yes… It really is a wonderful place to further promote your author brand. But where else? Surely, the “About the Author” page isn’t the one and only spot for enhancement about you as a… [Read More]

Book back cover, preface, dedication page branding opportunities by Dave Chesson for BookWorks.com

When it comes to branding yourself inside your book, one place in particular pops up.

Your “About the Author” page.

And yes… It really is a wonderful place to further promote your author brand. But where else? Surely, the “About the Author” page isn’t the one and only spot for enhancement about you as a writer.

Is it?

Not even close. Your book is chock full of places to further your brand and increase your connection to readers. And doing just that is awesome!

Let’s take a look at three alternative locations you can use to brand yourself inside your books.

The Dedication Page

This a simple, yet often undervalued part of your book. Traditionally, the dedication page is used for sending a shout-out to those who helped make your book possible or to whomever you wish to bestow honor upon.

Plainly put, it’s a dedication.Book back cover, preface, dedication page branding opportunities by Dave Chesson for BookWorks.com

But it can be much more than that. A properly created dedication page can actually showcase who you are and help build your author brand.

Let’s take a look at an example.

The Heart of a Goof by P.G. WodehouseBook back cover, preface, dedication page branding opportunities by Dave Chesson for BookWorks.com

Wodehouse’s dedication reads,

“To my daughter Leonora without whose never-failing sympathy and encouragement this book would have been finished in half the time.”

This single sentence dedication builds upon Wodehouse’s author brand on 2 distinct levels.

1 - He dedicates the book to his daughter. This implies that he is somewhat of a family man—an author that most readers like to bond with.

2 - This dedication is actually pretty funny. (All of us with kids can definitely understand this too!) His statement helps to further his author brand by playing into his niche—that of a humor writer.

The Preface

When it comes to building your author brand inside your books, no part may carry as much weight as the preface. And yes…that includes the almighty “About the Author” page.

Unlike the short blurbs usually reserved for the “About” page, the preface is often a small chapter in which you as the author can directly communicate with your readers.

Often times, authors explain their process (or at least the one used for that particular creation) in the preface. Your reader can see and understand how much work and effort you put into your book.Book back cover, preface, dedication page branding opportunities by Dave Chesson for BookWorks.com

When writing a preface, you can exhibit more of your own personality into the book instead of that of your characters. Using funny anecdotes, personal life stories, or other things that inspired you as a writer can help build the trust and respect of your readers.

Your preface doesn’t just have to be about how you wrote the book either. Putting in WHY you wrote the book is another huge topic you should touch on. The “why reasonings” tend to further humanize you—making you more likable to a reader.

Acknowledgments are often integrated into the preface. These can act as an extension of your dedication page, so you can make sure you don’t miss honoring that someone or something (in my case—Coffee) special.

The Back Cover

Believe it or not, the back cover of the book is the probably one of the first things a reader sees, well…other than the book’s cover.

Think back to the last time you went to the bookstore looking for a new read.

You probably saw an interesting title/cover and picked up the book. After giving the front cover a cursory glance, your next course of action was to flip the book over—that way you can get that juicy back book summary.

But did you notice anything else on the back?

Book back cover, preface, dedication page branding opportunities by Dave Chesson for BookWorks.com

Morals and Lessons Are Great for Children's Books

There may have been a list of awards, a short bio/pic of the author, reviews, morals, and lessons found within, or any combination thereof. And all of these can definitely help your author branding!

Awards and rave reviews can define you and your work as something to be taken seriously and build your reputation as a skilled wordsmith. A brief bio can have the same effects as a dedicated “About” page.

So, when designing your book cover to fit your brand, be sure to put some proper thought into your back cover alongside the front. Doing so can ensure you get some great author branding opportunities without the reader even having to open the book.

Furthering Your Author Brand

So, this is the definitive list of where you can further your author brand, right? Heck no!

In reality, you should start looking to better your brand in every aspect of your writing process. By establishing your brand and authority, you can create many more unique opportunities for yourself and ultimately sell more books.


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