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How to Use Top Book Blogs to Build Your Author Brand

In today’s article on author branding, we’re going to look at how to make use of top book blogs to gain additional momentum for your book at launch, greater exposure to a qualified readership, and an evergreen source of external traffic for your book’s sales page. The importance of seeking as many channels as possible… [Read More]

How to use top book blogs can build your author brand by Dave Chesson for BookWorks.com

In today’s article on author branding, we’re going to look at how to make use of top book blogs to gain additional momentum for your book at launch, greater exposure to a qualified readership, and an evergreen source of external traffic for your book’s sales page.

The importance of seeking as many channels as possible to gain exposure for your book cannot be overstated.

In the words of Chandler Bolt, writing about how to self-publish a book,

The additional exposure generated from your launch team and audience will help push your book up Amazon’s rankings, which will drive more sales!

In fact, getting momentum behind your book at the time of launch is one of the keys to attracting book reviews and triggering Amazon’s own internal promotional mechanisms for your book.How to use top book blogs can build your author brand by Dave Chesson for BookWorks.com

Let’s explore how to effectively use top book blogs to boost exposure and sales for your work.

Examples Of Top Book Blogs

Top book blogs exist to guide readers of a particular genre or niche towards the best on offer within that particular genre. The sites often benefit from any sales generated through an Amazon affiliate commission, and authors benefit by being exposed to a wider audience than they would otherwise be able to reach.

We’ll now look at some examples of top book blogs, and the type of books they cater to.

Fiction

Action

Escapist Book Blog – Featuring a mix of action and adventure books for you to get lost in.

Book Escapade Blog – The latest and greatest from the world of action and adventure books.How to use top book blogs can build your author brand by Dave Chesson for BookWorks.com

Mystery

Crime Reads – The latest in crime and thriller fiction.

Strand Mag – High-quality and reputable reviewer of crime fiction.

Mystery Tribune – For lovers of mystery novels and stories.

The Suspense Is Thrilling Me – Features and reviews of suspense and thriller books.How to use top book blogs can build your author brand by Dave Chesson for BookWorks.com

Horror

The Scary Reviews – Reviews of the latest and greatest from the world of horror.

Sci-Fi and Scary – Looking at the best from the world of horror and science fiction.

The Horror Bookshelf – Keeping its finger firmly on the pulse of horror and dark fiction in general.

The Horror Fiction Review – New horror books and other fiction such as paranormal.How to use top book blogs can build your author brand by Dave Chesson for BookWorks.com

Science-Fiction

The Guardian Sci-Fi – High-quality science fiction book news.

Top Sci-Fi Books – Lists of the best science fiction books by subgenre.

Tor – One of the most reputable sci-fi and fantasy sites online.

SF Book – Sharing the latest and greatest science fiction books for your reading pleasure.How to use top book blogs can build your author brand by Dave Chesson for BookWorks.com

Romance

Aestas Book Blog – One of the biggest romance book blogs online

Heroes and Heartbreakers – Serving the romance fan community with the latest romance tales.

Romance Divas – Focusing on romance books as well as modern chick lit.

Red Hot Books – Mostly romance but occasionally delves into other genres as well.How to use top book blogs can build your author brand by Dave Chesson for BookWorks.com

NonFiction

A Little Blog of Books – The latest titles from across the nonfiction spectrum.

My Business Book Club – Stay on top of the best nonfiction from the business world.

Cook Book A Month – Follows trends from the world of cooking.

Cooking Books – Rare and interesting cookbooks.

Christian Books Blog – A mix of nonfiction and fiction Christian books.

Christian Book Aholic –The latest in Christian writing.

The Guardian History Books – High-quality insight into historical nonfiction.

Reading The Past –  A look at the best of history books.How to use top book blogs can build your author brand by Dave Chesson for BookWorks.com

How To Approach Top Book Blogs Effectively

As you can imagine, the most popular top book blogs are inundated with requests. So, it’s essential to approach them in the right way in order to stand the best chance of catching their attention and having your work featured.

Some tips to keep in mind when reaching out to top book blogs include:

  • Check carefully to see if they have application guidelines and eligibility criteria. Make sure to follow these to the letter if they do.
  • Track all of your outreach using a service such as Google Drive. This is essential for monitoring responses and coordinating follow up communication.
  • Don’t use a template. Write a personal pitch for each top book blog, mentioning their content specifically.
  • Connect to as many relevant top book blogs as possible. Outreach is something of a numbers game, and the more blogs you pitch, the more likely you are to be featured.

Goodreads Lists

Goodreads is one of the most popular book social platforms in existence, with popular features such as community discussions and author blogs.How to use top book blogs can build your author brand by Dave Chesson for BookWorks.com

Goodreads also feature ‘best of’ lists which readers are able to vote on. These focus on different genres of books, and also lists with a theme, such as ‘books that everyone should read at least once’.

Due to the popularity and reach of Goodreads, it is difficult to get featured on their lists. However, doing so will gain you a great deal of exposure, and drive a lot of additional traffic to your book.

Top Book Blogs Summary

Today we’ve covered top book blogs, and how to make the most of them to further your author brand and book exposure. Some of the key takeaways include:

  • Seeking out the most specific and niche blogs for your genre
  • Writing a bespoke and thoughtful pitch for each blog you contact
  • Making the most of Goodreads promotional opportunities, such as ‘best of’ lists

Which are your own personal favorite top book blogs? Do you have any tips for applying? If so, we’d love to hear from you in the comments.


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