In today’s installment of my series on author branding, we’re going to take a look at an element of visual branding which will really help you stand out from your competition—your author logo.
By creating an author logo, you have the chance to brand yourself in a memorable, visual way. This will help you to form an impression in the mind of a reader and make yourself memorable.
Read on to discover:
- Why you should take the time to create a logo
- The benefits of creating your author logo
- Where to get your logo created
- Some examples of author logos
Why Create An Author Logo
Fundamentally, you would use an author logo as a way of furthering your brand. It helps increase your recognition and authority. By creating a carefully chosen author logo, you stand to benefit in the following four ways:
—Appear more professional than other authors without logos
—Increase your memorability in the minds of readers
—Strengthen your branding through colors
—Benefit from numerous opportunities to use your logo such as mailing list emails and website content.
A logo is a one-off investment which benefits you for as long as you choose to write. The process of getting it created is painless and offers a high amount of reward in exchange for a fairly low cost.
Now that you understand the benefits of creating an author logo, read on to discover the best place to get one made.
Where To Create A Logo
Thankfully, there is an abundance of talented graphic artists online willing to work at an affordable cost.
This means that you are sure to be able to find an artist to your tastes for a price you can afford.
Start On Graphic River
When I’m creating an author logo, I start out by heading to Graphic River. It’s my first port of call to get inspiration and a feel for the style I wish to pursue.
Start off by going to the logos section of Graphic River. You can browse through a number of different categories, including nature, buildings, and crests, and you also have the option to check out the newest or most popular logos.
You will notice that the logos on Graphic River are around $32 to use, however you won’t need to pay this much. Instead, you’ll save by having a logo inspired by the one on Graphic River created on Fiverr for a cheaper price.
Go To Fiverr
Once you’ve found something you’re happy with, it’s time to go to Fiverr.
Spend some time browsing the profiles of graphic artists who list experience designing logos. Check out their reviews and examples of their work to find a good fit. You should also shop around to get a feel for the different prices for the work you want.
After you have found a suitable artist, contact them and show the inspirational Graphic River logo and detail how you would like it to be modified. Agree on a price and a timescale for the work. Be sure to monitor Fiverr for any messages, and provide feedback to the artist until you get a logo which is a match for the vision you had.
[Note: If you've never used Fiverr, read this post for tips on avoiding the potential pitfalls.]
Author Logo Examples
Now that we’ve explored the process of creating your own author logo, let’s check out a few example logos to get some inspiration.
Top SciFi Books is an example of how you can have a memorable, branded author logo even if you write under a pen name or a company name. Both the text and the image convey the purpose clearly and memorably.
Author Logo Summary
By now, you’ve learned the benefits of an author logo, learned how to create your own, and seen some examples. To recap:
- An author logo makes you more memorable and strengthens your brand
- You can create a logo affordably on Fiverr
- Effective logos can be either black and white or make use of carefully chosen, striking color
If you have your own author logo or tips on creating a truly special one, please share them in the comments.
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