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Your Author Bio is a Powerful Tool to Build Your Brand

One of the fundamental things to get right when creating your author brand is your author bio. After investing the enormous amount of effort needed to write a book, produce and publish a book, it’s essential that we brand and market ourselves and our work effectively. Today, we’re going to look at writing a compelling… [Read More]

One of the fundamental things to get right when creating your author brand is your author bio.

After investing the enormous amount of effort needed to write a book, produce and publish a book, it’s essential that we brand and market ourselves and our work effectively.

Today, we’re going to look at writing a compelling author bio that turns casual readers into committed fans of your brand.

What To Include In Your Author Bio

Here are the key components that make for an effective author bio:

  • An authentic sense of your story and purpose
  • A tone which matches the feel of your written work
  • Personal details to interest your fans
  • A sense of empathy with reader expectations and pain points

Avoid the temptation to make your author bio an overly dry summary of your own career and work. Don’t be afraid to inject some personality and give readers a sense of who you are and the way you come across as a person. This will help you stand out as more than an anonymous author, and instead you will come across as a genuine human being.Using your author bio to build your brand by Dave Chesson for BookWorks.com

Overall, when reading back the text you are considering for your author bio, you should be able to say the following things:

Now that you know the type of info to include in your bio, let’s look at how to turn readers into fans.

How To Capture A Fan

There is a theory that to survive as a creative it is vital to capture at least 1000 true fans. A true fan can be seen as someone who is personally and emotionally invested in you and will buy almost anything you put out. If you had 1000 true fans, and were able to sell $100 of products and services to each of them a year, you would have a six figure income.Using your author bio to build your brand by Dave Chesson for BookWorks.com

Some of the keys to capturing a reader and turning them into a fan include:

  • Genuine interest and appreciation. (JK Rowling’s fans rabidly promote her because they feel she cares about the same things they do.)
  • A sense of anticipation. This can come from a book series or...
  • Keeping your readers updated on what's in the works via social media posts and your author mailing list.
  • The longer someone reads your work, the more invested they become.

So how do you funnel readers towards your brand?

Promote Your Brand

If you have any of the following:

  • Social media platforms
  • An author blog
  • An author central page

Then be sure to drive readers of your author bio towards them. By engaging with them on different platforms, you form a deeper and broader connection with your readers, increasing the likelihood they become fans.Using your author bio to build your brand by Dave Chesson for BookWorks.com

Pen Name Bios

If you make use of an author pen name, keep in mind the following ideas when writing your bio:

  • You can still use real details from your life
  • Ensure the bio fits reader expectations
  • Don’t do anything misleading in terms of credibility, such as claiming false expertise

If you are stuck, look at some famous author pen names to get a feel for how they presented themselves biographically.Using your author bio to build your brand by Dave Chesson for BookWorks.com

Some of the top authors have made use of pen names during their careers, including Stephen King and JK Rowling. Learn from their examples to understand how to brand an author pen name effectively.

Author Bio Summary

Today’s installment of the author bio series has explored how to write a bio which turns readers into fans.

In summary:

  • Include authentic and engaging personal information
  • Drive readers to your author platform channels such as social media
  • Understand how to make use of a pen name

Do you have any other ideas about how to craft a winning author bio? Have you seen any which are good examples of what not to do? Feel free to let us know in the comments below.


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4 thoughts on “Your Author Bio is a Powerful Tool to Build Your Brand”

  1. I agree with you completely. Because, before it is judged to be multiplied. If you do not like the author, there is no value to writing.

    1. Dave Chesson says:

      Yup – exactly and glad you liked it.

  2. Allison says:

    I’ve been thinking of re-writing my author bio, so this post is timely. I’d love to know if there are any specific author bios out there that you think stand out as good examples to follow.

    1. Hi Allison, Check out the additional article links in the post. You’ll find more information on what constitutes an effective bio along with some good examples you can use to inspire your own. Let us know how you make out.

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