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Create Social Media Images with Canva and Pablo

I have never described myself as a visual person. I can open the refrigerator door, frustrated when I see there’s “nothing to eat,” and fail to notice a big, fresh salad that my husband made for me in the morning. Or I can walk into a friend’s home and miss the freshly painted walls or… [Read More]

Create social media images with Canva & Pablo by Frances Caballo for BookWorks.com

I have never described myself as a visual person. I can open the refrigerator door, frustrated when I see there’s “nothing to eat,” and fail to notice a big, fresh salad that my husband made for me in the morning.Create social media images with Canva & Pablo by Frances Caballo for BookWorks.com

Or I can walk into a friend’s home and miss the freshly painted walls or wallpaper newly added to the entry.

If I happened to witness an accident, I would be hard-pressed to give the police any details. I wouldn’t recall the color of the car or the look of the suspect.

Despite this quirk of mine, I am always drawn to social media images. In fact, I more often gloss over (or not read at all) wordy posts on Facebook and instead jump ahead to the beautiful pictures, funny memes, and short, meaningful quote graphics.

Visual Content Rules

I’m not the only one who prefers visual posts over text. Look at these statistics from Wishpond.com:

  • 90% of information transmitted to the brain is visual. Visuals are processed 60,000 times faster in the brain than text.
  • Videos on landing pages increase average page conversion rates by 86%.
  • Visual content is social-media-ready and social-media-friendly. It’s easily shareable and easily palatable.
  • Posts with visuals receive 94% more page visits and engagement than those without.
  • 67% of consumers consider clear, detailed images to carry more weight than product information or customer ratings

Canva – A Free App to Create Social Media Images

I use Canva extensively to create Twitter and Facebook header and banner images and quote images for my posts.

Canva is free to use and easy to learn. Take a look at a few of the images I’ve created. The first image is my Facebook banner image, which is identical to my Twitter header.Create social media images with Canva & Pablo by Frances Caballo for BookWorks.com

Here’s a quote image I created for Facebook.Create social media images with Canva & Pablo by Frances Caballo for BookWorks.com

Get Started with Canva

To start creating your own visuals, go to Canva. You can select a template or create your custom dimensions.Create social media images with Canva & Pablo by Frances Caballo for BookWorks.com

Next, you will need to select your layout and image and your text. If you’re not using an image, you’ll need to select a background. If you don’t have any images of your own that you’d like to use, you can select one from Canva’s one million images.

Here are some sample layouts for a Facebook image.Create social media images with Canva & Pablo by Frances Caballo for BookWorks.com

Here are some sample text templates from Canva’s left-side column.Create social media images with Canva & Pablo by Frances Caballo for BookWorks.com

Canva provides some images and illustrations for free. Typically, Canva charges $1 per image. In this example, I typed the word clouds and selected an image that cost $1.Create social media images with Canva & Pablo by Frances Caballo for BookWorks.com

My next step was to add a text overlay to the image. Once I selected the text overlay, I changed the color from green to a pale blue, which is easy to do. Then I added my text, added my branding at the bottom, paid for the image, and saved my creation.

Canva will remove the watermark overlay on an image you want to buy once you finalize the purchase of the image. You can revise the image as often as you’d like over the following 24 hours.

Here is the visual I created. You’ll notice my branding at the bottom.Create social media images with Canva & Pablo by Frances Caballo for BookWorks.com

If you are artistic and you enjoy playing with visuals, you will love this app. If you’re like me, you will be happy to discover how easy it is to use. Canva has a series of short videos that will help you select complementary colors and mix designs.

Besides social media images, you can use Canva to create graphics to market your books for your blog, workshops, Goodreads giveaways, and book promotions. Once you create them, upload your visuals to any of your social media platforms, especially Tumblr, Instagram, Pinterest, Google+, Twitter, and Facebook.

What’s also exciting is that you can use Canva to create a book cover.Create social media images with Canva & Pablo by Frances Caballo for BookWorks.com

Just go to Canva’s book cover web page. Click Start Designing Your Book Cover and you’ll be on your way.

If you don’t like any of the images Canva sells, you can find royalty-free images at a variety of online venues including Pixabay.com, VisualHunt.com, and LibreStock.com.

I’d love to see what kind of social media images you create with this great little app.

My Other Fave Tool for Social Media Images

Pablo is the dream child of the founders of Buffer, a scheduling application. No worries; you needn’t use Buffer in order to use Pablo.

Pablo is perhaps the easiest social media photo editor of all.

First, select a free photo from the array of photos that Pablo provides. Or, upload one of your own.Create social media images with Canva & Pablo by Frances Caballo for BookWorks.com

Click twice to enter the text, select your font, and bold or italicize the text.Create social media images with Canva & Pablo by Frances Caballo for BookWorks.com

Notice on the right that you can change the size of the image to fit on Pinterest or Instagram and you can change the light contrast.Create social media images with Canva & Pablo by Frances Caballo for BookWorks.com

Once you finish the image, you can send it directly to a social media platform if you use Buffer or simply download it and upload it to any of your social media platforms.Create social media images with Canva & Pablo by Frances Caballo for BookWorks.com

Voila! Here’s my image:Create social media images with Canva & Pablo by Frances Caballo for BookWorks.com

Here is another example with the same text:Create social media images with Canva & Pablo by Frances Caballo for BookWorks.com

Which application do you prefer?


 


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