One of the fun things about being an indie author is that you get to play with and test book marketing opportunities. But one of these that you should definitely put some effort into is securing a BookBub feature.
Why? Well, by simply offering a discount on your book, you’ll get in front of quite a few new readers, which in turn can grow your readership beyond those already familiar with your books by convincing them to give it a try. Everyone loves a deal, especially if it’s $1-2, or better yet, free!
Keep in mind though that BookBub features are notoriously tough to get. Don’t be discouraged if it doesn’t happen right away, and stay on top of submitting your work every month for consideration!
It really is worth the time and energy, because the opportunity to sell more books is nearly unparalleled.
Hit the Right Price Point
I mentioned above that nearly everyone is willing to try a book for $1 to $2. And this logic redounds to most discount eBook sites as well. In fact, nearly all of them recommend dropping your book to $1.99 or less.
It seems counter-intuitive. but you really will sell more books by lowering your price.
Don’t underestimate the power of an impulse buy!
This is especially effective if you have a standout cover. Because deal hunters scan.
Book covers are powerful tools in your arsenal. Especially as an indie author, you’ll want to make sure yours measures up. Does it look competitive with the bestseller list? Do yourself the favor of a tough assessment.
And, if there’s any question, get it re-done before investing lots more in promotion.
Keep the Party Going
BookBub opportunities are a single day. A lot can happen in that day, but even more is possible when you keep your pricing low for up to 5 days.
This is another benefit to going indie—full pricing control.
This strategy involves keeping your book at that same discount price on Amazon for up to 5 days following your BookBub feature. Or, if you don’t want to do that, you can also gradually raise it.
For example, if your book is typically $5.99, and it’s $1.99 for BookBub, make it $2.99 for the 5 days immediately afterward. And, give this a promotional boost, by highlighting this extended special offer in all your other book marketing efforts.
You can also take the time to submit your book to as many free eBook promotion sites as possible.
Build Your Exposure
If you’re lucky enough to be chosen by BookBub, support that exposure with additional opportunities. This is often referred to as ad stacking.
There are a number of sites that still have great followings that are also easier to lock in once you have a BookBub feature.
As a rule, these are paid opportunities that often range from $10 to $200. As an indie author, you may have a tight budget and need to pick and choose wisely. But, expect the sites with bigger networks and platforms to cost more.
You’ll also likely pay more for any that offer guarantees, but guarantees can be a great thing!
Why Impressions Matter
First, make sure your BookBub author profile is fully optimized. You can learn more about that and sign up for free here.
Once that’s done, it’s time for some strategic book marketing.
- Send word to your email list and post the big day on your site.
- Plan posts on social media to create advance hype for the big day, and post often on the day of your feature. Countdown posts are fun and create a sense of urgency.
- Create an event on Goodreads to promote the big day.
- Consider running a Goodreads giveaway leading up to the big day as well!
Generally, authors see hundreds of entries for their Goodreads giveaways, so that’s lots of people who are interested in your book who don’t win one. So, what if a couple days after “losing” they can get your book for a discount on BookBub?
And remember I mentioned keeping the party going? Read out more about such multi-tiered promotion here.
If you do this, and I think you should, all of these efforts can be extended beyond the day of your feature. Remind people that the book will remain discounted for a few a little bit longer.
Make the Deal Even Sweeter
Not only do people love getting a good deal, but they also love winning!
A giveaway is a great way to maximize your feature and give people an option to get even more. You might consider any number of prizes; 25 Amazon gift cards are always fun, or if you already have book-related, branded swag, consider a prize pack. You could even give away a few!
Simply ask people to email you the receipt from Amazon showing they bought the book the day of your BookBub promotion to be entered in the giveaway!
The Bottom Line
BookBub deals alone should be considered a golden opportunity. And, as an indie author, you shouldn’t leave any related efforts on the table—treat those highly sought-after features with the respect they deserve.
Allow it to be a huge game-changer that takes your book marketing to the next level.
By putting some effort into planning, and then actually showing up to promote your feature, you’ll be amazed at how it pays off!
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