Book Promotion Tips & Resources for a Multi-Tiered Strategy

Plan a Multi-Tiered Book Promotion Price promotions are one of the most useful strategies independent authors have for finding new readers and shifting units. However, temporarily reducing your book to 99 cents (or free) won’t matter unless the right readers know about your book promotion. That’s where online book promotion services step into the picture…. [Read More]

Multi-tiered book promotion tips by Martin Cavanaugh for BookWorks.com

Plan a Multi-Tiered Book Promotion

Price promotions are one of the most useful strategies independent authors have for finding new readers and shifting units. However, temporarily reducing your book to 99 cents (or free) won’t matter unless the right readers know about your book promotion.Multi-tiered book promotion tips by Martin Cavanaugh for BookWorks.com

That’s where online book promotion services step into the picture. If you’re not familiar with sites like BookBub, they’re places where readers can find discounted and free books—and sign up for newsletters to notify them of the latest deals within their genres of interest. Getting your book featured by the most popular services is incredibly valuable, will almost guarantee a bump in sales and downloads. However, these placements are not guaranteed, and your promotion can always benefit from being featured elsewhere. In these situations, smaller promo services, such as Bargain Booksy are also worth considering.

Reedsy has released an evolving directory of Book Promotion Services. Authors can use it to search for prospective book promotion services, sorting by genre, advertising costs, and mailing list size.Multi-tiered book promotion tips by Martin Cavanaugh for BookWorks.com

Also, the team at Reedsy have sorted the sites into tiers, based on their mailing list size and reputation, allowing authors to plan their multi-tiered promotion better.

What’s a Tiered Book Promotion?

Rhetorical question: when you’re planning your price promotions, would you rather put all your eggs in one basket or try to get every last bit of exposure possible?Multi-tiered book promotion tips by Martin Cavanaugh for BookWorks.com

Let’s say you’re planning a week free promotion with the aim of getting 50 reviews for your self-published book. You want to ensure that you’re getting a steady flow of downloads, as it will improve your rank in Amazon’s Free store much more than a one-day spike.

To “trickle-in” these new readers, you will arrange for your “Tier I” promotions (the ones with the greatest track record, with whom it is commonly more expensive to work) to run on different days. Support your Tier I by promotions on Tier II, Tier III (and maybe Tier IV) sites. For example, the first three days of your Amazon Free Promotion might be supported by paid promotional placements like the example below.

As Easy as One, Two, Three...

Monday

  • BookBub (Tier I) - from $55
  • Book Gorilla (Tier II) - from $5
  • Book Runes (Tier III) - from $25
  • Book Praiser (Tier IV) - free to list

Tuesday

  • Free Booksy (Tier I) - from $40
  • The Fussy Librarian (Tier II) - from $40
  • Just Kindle Books (Tier III) - from $15
  • Feed Your Reader (Tier IV) - free to list

Wednesday

  • Book Sends (Tier I) - from $10
  • BKnights (Tier II) - from $5
  • My Book Place (Tier III) - from $25
  • New Free Kindle Books (Tier IV) - free to list

With almost all of the paid services, the cost of a listing will depend on both the genre of the book and the level of discount the author is offering: free books, for example, will commonly be cheaper to promote than $3.99 books. However, the costs listed in the directory offer a reasonable ball-park figure, allowing you not only to research a multi-tiered book promotion but to plan and budget for it too!Multi-tiered book promotion tips by Martin Cavanaugh for BookWorks.com

Keeping Current

Reedsy’s team regularly update the directory, adding more services as they build a name for themselves—while removing ones that have a higher concentration of negative feedback. If you’re about to run a price promotion or launch a book, make sure you head over to the site and start researching sites for your next multi-tiered book promotion.


Martin Cavannagh is a writer with Reedsy, an online marketplace that connects authors and publishers with the world’s best editors, designers, and marketers. When he’s not writing fiction, he works to educate authors by curating a series of free online courses and live webinars.


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