Social Media Content Tips for Authors – What to Post

Many people are confused about what they should say in their social media posts. Figuring out successful social media content strategies can be challenging and there is no one-size-fits-all. Authors often ask me, “If I can’t always post about my own books, what am I supposed to say?”  You may remember the 80/20 rule: 80… [Read More]

social media content tips for authors by Frances Caballo for BookWorks.com

Many people are confused about what they should say in their social media posts. Figuring out successful social media content strategies can be challenging and there is no one-size-fits-all.

Authors often ask me, “If I can’t always post about my own books, what am I supposed to say?” social media content tips for authors by Frances Caballo for BookWorks.com

You may remember the 80/20 rule: 80 percent of the time, you promote your colleagues, other writers, and great posts, and 10 percent of the time, you can promote your books, readings, and awards.

If you’re still feeling confused about how to best present the information you’ve curated, don’t worry. Just keep reading and you'll learn how to write the best social media updates.

The Freedom of Just 140 Characters

On Twitter, the character limit is 140 but the first rule is to keep your tweets to 110 characters if possible. Doing so will increase your retweets simply because there will be room for the person who shares your tweet to add his or her username.social media content tips for authors by Frances Caballo for BookWorks.com

social media content tips for authors by Frances Caballo for BookWorks.com

social media content tips for authors by Frances Caballo for BookWorks.com

social media content tips for authors by Frances Caballo for BookWorks.com

social media content tips for authors by Frances Caballo for BookWorks.com

You’re probably wondering what you as an author could say. Here are some examples that cover an array of genres. All you need to add to these tweets is a URL. If you are promoting a colleague, then add a URL and a Twitter username.

  • Love #Spain? Read this novel based in #Sevilla + link + name of the book
  • Are you a #hiker? 7 Tips on How to Find the Best Hiking Boots + link
  • Great story by +colleague’s username about overcoming #cancer
  • San Francisco #Writer’s #Conference is this February +link
  • Do you love reading Indie Authors? Visit http://www.indieauthornetwork.com #bibliophiles

The first tweet is a sample tweet from an author about his or her book. The second tweet would theoretically be for a writer who wrote a book about hiking or local hiking trails.

The third tweet is an example of how writers can help each other. The fourth tweet is presumably by a writer encouraging other authors to attend a conference. The fifth tweet introduces readers to other Indie authors. The hashtags in this example help readers and self-described bibliophiles to find great books to read.

You can also tweet images, quotes from your books, videos, book trailers, Amazon reviews, and information about your colleagues’ books. (See more Twitter Tips for Success in Part One and Part Two.)

Facebook Status Updates 

On Facebook, try to stand out with dazzling images.

Some users will post a long paragraph for an update and this may trigger wonderful engagement with their fans and friends. However, it's preferable to keep posts to about 80 characters. We all feel the effects of text overload these days and your fans are more likely to read short posts than long posts.

Here are some examples of short Facebook posts:

  • This week's Monday blog is on 7 Great New Twitter applications. You may find the perfect one for you. Please share! + link
  • Here are three possible covers for my new book. Which one do you prefer? + 3 images
  • I'm trying to decide on a name for my blog. Which of the following examples do you like? + Potential Titles of Blog
  • Want to receive updates about my books and freebies? Sign up for my newsletter + linksocial media content tips for authors by Frances Caballo for BookWorks.com

You could also post an image with an uplifting or thought-provoking phrase or provide background information on the characters in your novel. If you want to make others smile, post something funny that won’t be construed as offensive.

If you wrote a travel book and just returned from Barcelona, share your best photos. If you wrote a gardening book, capture an image of your favorite rose bush or tree this season.social media content tips for authors by Frances Caballo for BookWorks.com

Ask questions, seek engagement, return to your profiles and pages during the day to acknowledge comments, and make time to engage with your friends and fans by clicking on your Home tab and seeing what they have to say today. Yes, be sure to share your readers’ posts.

LinkedIn Posts

LinkedIn posts generally contain a blog title and a link, although you could include about 600 characters of text, again, shorter is better. You’ll want to inform your connections and keep your posts professional. Discuss issues in self-publishing, share the name of your cover designer or webmaster, and don’t forget to promote your colleagues’ books and blogs.

Google+ Updates

Some people use Google+ as a blogging platform. You can definitely write long blocks of text here but it's preferable to write tighter posts.social media content tips for authors by Frances Caballo for BookWorks.com

Sample posts could include a blog title and link or a short statement with an image similar to the examples given for Facebook.

And share images. Google+ is a great platform for sharing landscape photographs.

Pinterest

Be sure save images from your blog and other parts of your website. You can also upload images taken in the cities where the characters of your novel live.

Start pinboards on your favorite books, libraries, bookstores, your colleagues’ books, writer quotes, and other related topics. For ideas, see my Pinterest account.social media content tips for authors by Frances Caballo for BookWorks.com

What is Your Social Media Content Strategy?

What do you frequently post? We’d love to know what has worked for you. Please share in the comments below!


If you haven't seen the new version of BookWorks, please check us out for more great content like this and join our community of indie authors, editors, coaches, designers, marketers, bloggers and other self-publishing pros


2 thoughts on “Social Media Content Tips for Authors – What to Post”

  1. Roger Barton says:

    My next book will be planned for 2018. I need a strategy to promote prior to publication. Possibly the book will be self-published which I have done before. This time I wish to get the publicity right and at the correct time. I need some help with this. I already have a web page and ISBN numbers.
    Many thanks for any assistance.
    Roger Barton

    1. Hi Roger, It is good you are thinking about strategy in advance of your book launch. If you are planning to go the DIY route, we invite you to join BookWorks and take advantage of the marketing/promo/publicity information that is available as well as support from your fellow authors. If you’re looking to hire professional help, we have a directory of service provider members many of whom specialize in helping authors with just such an undertaking. Our Blog Team of Experts also take on individual clients and you will find their websites and contact info in the bio/credits at the end of their posts. We wish you much success!

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