Promote Your Book

Sell More Books on Amazon’s International Author Central Pages

If you’ve ever wanted to sell more books in other countries, then you need to start exploiting Amazon’s international Author Central pages! We have a client who reviewed her Amazon KDP Sales Dashboard and noticed she’s selling a bunch of books in Japan. Naturally, she wondered if there’s a way she can rack up more… [Read More]

selling more books on Amazon's international Author Central pages by Penny Sansevieri for BookWorks.com

If you've ever wanted to sell more books in other countries, then you need to start exploiting Amazon's international Author Central pages! We have a client who reviewed her Amazon KDP Sales Dashboard and noticed she’s selling a bunch of books in Japan. Naturally, she wondered if there’s a way she can rack up more sales there, so we began exploring the options together.

selling more books on Amazon's international Author Central pages by Penny Sansevieri for BookWorks.comThere are of course plenty of things that can be done, including some of the more “obvious” options like pitching specific blogs in those regions or creating targeted advertising geared to that market. This takes time and money. Another route is to spend a few minutes and claim your Author Central pages in these international countries. It’s very easy to do, and a quick process. However, the cherry on top is that all the international Author Central pages are the same. Before I teach you how, first, let’s go over the countries that do not have Author Central pages set up.

  • Brazil
  • Canada
  • China
  • Mexico
  • Netherlands

selling more books on Amazon's international Author Central pages by Penny Sansevieri for BookWorks.comThese countries all list your book but don’t have a page connecting all of your titles. Authors don’t sell a lot of books in these areas unless the book is connected to them specifically. For example, a book about Mexican heritage may do well on Amazon’s website in Mexico.

However, for the purposes of this article, we’re going to focus primarily on the countries that do have Author Central pages:

  • France
  • Japan
  • UK
  • Germany

Not sure what you can expect to see on these pages? We will go through them one by one. First, let’s look at France:

selling more books on Amazon's international Author Central pages by Penny Sansevieri for BookWorks.com

It's only slightly different than your USA Amazon Author Central page, albeit in a different language, right? Your author bio will remain in English, but if your books are in English too, this works just fine.

Next, let’s take a look at Germany:

selling more books on Amazon's international Author Central pages by Penny Sansevieri for BookWorks.com

The German version of Amazon Author Central looks more like the version you’re used to seeing, once again simply in a different language.

Japan’s Author Central pages are slightly different in that you first must register yourself there. This is actually quite easy to do, so don’t let the “new registration” deter you. In reality, you’ll use the same username and password as you do for the US site and it takes just a few clicks. From there, the system will ask to verify your email; in fact, all of the sites do this. Once it’s verified, though, you’re good to go.

 


ANNOUNCEMENT!
Sign Up Now!


 

Your International Author Central Tools

selling more books on Amazon's international Author Central pages by Penny Sansevieri for BookWorks.comTIP FOR SUCCESS! If you don’t already use the Google Chrome browser, consider downloading it! Chrome features a “translate” button which is far more accurate than any other translation options I’ve tried. In one quick step, you can easily translate a Japanese website into English.

As you claim each page, be prepared with your bio. While you can use the same bio that appears on your US page, definitely consider enhancing it to fit your new target country. So, you may want to address any international connections—either in the story/subject matter itself, or your own personal connections—in your bio. It could make all the difference to build your readership in that country.

Images and Video

selling more books on Amazon's international Author Central pages by Penny Sansevieri for BookWorks.comA while back, Amazon moved the “add images” from the actual book page to the Author Central page. It allows you to include up to 8 images, which you can update and cycle through as often as you want. Each time you release a new book, you can add a new image. Or, if you have a promotion coming up, or recently won an award, include images that feature those. Readers love seeing awards you’ve won!

Video is a great enhancement tool and yours can feature anything from you talking at an event, an actual book trailer, or a reading of your book. The sky is the limit! And, you can upload several; I’ve done as many as three or four, but I did not see a video limit per se.

Your Books

Making your life even easier is the fact that Amazon’s system is great at grabbing all of your books. Just make sure that you click on the “Books” tab.

selling more books on Amazon's international Author Central pages by Penny Sansevieri for BookWorks.com

Putting it All Together!

Want to see the final results for the author we worked with on this process? You can see her Author Central pages across several countries below. And, the best part is that they’re robust, engaging, and keep all of the author’s books in one place so her readers can spot them easily.

Access International Author Central Pages

Since my goal is to empower you to boost your international sales, I’m going to make it easy for you! Below are the links to access and update each of your pages in these countries:

Is it Effective?

selling more books on Amazon's international Author Central pages by Penny Sansevieri for BookWorks.comIn a word, Yes. In fact, authors we’ve helped with their international Amazon Author Central pages have seen a substantial uptick in sales international markets. It will be especially helpful if you are already selling books in these markets. If you aren’t selling books in Germany, for example, you may not see an immediate effect there. But it’s still a fabulous sales tool at your disposal to have, update and optimize!


If you haven't seen the new version of BookWorks, please check us out for more great content like this and join our community of indie authors, editors, coaches, designers, marketers, bloggers and other self-publishing pros.


10 thoughts on “Sell More Books on Amazon’s International Author Central Pages”

  1. Profile photo of R.L Jackson R.L Jackson says:

    Thanks for posting this. I totally just did all the countries on the list!

  2. Great article.I know what I am going to be doing this weekend.

  3. Thanks, Penny. I knew about some of the international sites, but not France and Japan. I wasn’t aware of the images function, either. Thanks to you, I will investigate.

  4. Happy Saturday!

    I’m spending some time doing this today. Thanks for your tips.

    How can I add my Kindle version to the Amazon listing? For instance, when I click on my book in the Author Central bookshelf, it says a Kindle version is not available in that country.

    Thank you!
    Daphne

  5. Carole thank you so much – and good luck with this, I think you’ll love it!

  6. Daphne a lot of countries default to the US for their Kindle books, so sold via the US portal. That may be way you’re only seeing the print version and another REALLY important reason to always have a print version of your book!

  7. Thanks Penny, this is what I needed. I have been checking this author sales page and been amazed at all the spots on some of my titles.
    However, the demographic seems to be only USA on my site.
    I will certainly use your links to see if things can improve.
    Also, I need hints to change from ‘spot’ to ‘sell’ my books?
    Your blog is fabulous, informative and essential to authors. Keep up the good work.

  8. Chris says:

    Good advice Penny, thanks.

    Got all mine set up now I think, I found it easiest to open all the different author centrals in different tabs at the same time and just click the same hyperlinks in each one. As they are all mirrors of each other you can’t really go wrong and you don’t need to translate.

  9. Valerie Kerr says:

    Hi Penny, Thanks so much for this amazing advice. I have an authors central account for the UK. I didn’t have a clue how to use it. In fact it was lying dormant until I read what you had to say about it. I am certainly going to study up on it. Just one question must I open an authors central account for each country or will the UK one suffice.
    Take care.
    Warm regards

    Val

    1. Valerie hi there, so you’ll have accounts in all the countries I’ve mentioned, it’s just a matter of getting in there and grabbing your books. Does that make sense? So basically, if you do nothing with, let’s say, the US Author Central account, it’ll just be blank and dormant till you start adding books and additional info.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please prove you are not a SPAM robot by answering the simple question below: *

 

Get Connnected From The BW Author Community


Our Partners

Partner