In my role as Director at IngramSpark, I’m exposed to thousands of authors and publishers as they distribute their content through our global network. Their books travel from our printers, warehouses and data pathways to booksellers, libraries and ultimately to readers around the world. An upload of a digital book file into an Ingram system has the potential of not only reaching and changing a reader’s life but also in changing the life of the creator and seller of that work. This is what drives our pride and determination to improve what we do as one of the most important book distributors in the publishing industry. This also gives me an ideal vantage point to spot emerging trends such as that of self-publishing authors going into business to help other authors.
Authors Becoming Self-Publishing Experts
Nothing makes me happier than to see an author successfully publish their first book. But what makes me positively giddy is when I meet people who, after being traditionally, indie or self-published, decide that they know enough to pass along their hard-earned knowledge to other authors. We are seeing a blossoming of these publishing experts rise up to create publishing businesses of their own that cater to the novice author. This is a great trend for the industry. To me, these publishing helpers are the best equipped to help authors who seek editorial, design and marketing assistance in bringing their book to market. Check out the sites of the following to see if their services fit your goals and pocketbook.
Pick Your Publishing Model
John Köehler and Joe Coccaro of Köehler Books: http://www.koehlerbooks.com/ are simply two of the most dedicated people out there working to improve an author’s work as well as their experience in the industry. Köehler offers three different publishing models (traditional publishing, co-publishing, and self-publishing for authors who want to manage a book on their own). To hear the Köehler story directly them go to https://youtu.be/oeQbyu0UvBo. Köehler and team will give you an honest and confidential assessment of your work to see if they would be good partners for you. To date, the company has helped more than 250 authors, many of whom are able to self-publish successfully after working with Köehler.
Successful Authorpreneur Turned Publisher
Joanna Penn of The Creative Penn http://www.thecreativepenn.com/publishing/ Joanna is one of the savviest people in the world of indie authorship and self-publishing. If you’ve never gotten a chance to hear her speak in person, make sure you check out her site and subscribe to her podcasts and blogs for the wealth of information she passes along for free. She also offers a slate of more in-depth online paid courses that are self-paced and very reasonably priced. She is equal parts of pure delight and practical wisdom. You will hang on to every charming word as she both inspires and instructs you in the often confusing world of book publishing and especially in how to use social media to reach your readers. A hugely successful author in her own right earning 6 figures in many genres, Joanna has recently launched her own publishing imprint called Curl Up Press. I applaud her success and for her willingness to pass her knowledge on to other authors. Check out her site today. You won’t be sorry.
Indie Bookstore Publisher
Village Books, Bellingham, WA. http://www.villagebooks.com/independent-publishing is an example of another trend that we’re seeing—bookstores that are offering programs to help indie authors be successful. Probably one of the most advanced that I’ve mentioned before, Village Books offers local community events, lectures and writing programs within the store that can result in the actual publication of an author’s book under the Village Books imprint. They only work with local authors but this is an example of how bookstores (and libraries) are expanding services for authors in a way that we haven’t seen before. Check out your local bookseller to see if they offer author programs.
Self-Publishing Help is Out There
There is a lot of help out there for first-time authors but be wise in how you spend your money. A company that offers you a number of printed copies without distribution attached isn’t going to get you success in the publishing marketplace. Take the time to learn the business online and from legitimate self-publishing helpers. And remember that you too can become a seasoned and successful publisher with the opportunity down the road to create a business that can help other authors. It happens every day.
(Note: Here at BookWorks we celebrate this trend since the core of our mission is authors helping authors. Book of the Week author, Carole P. Roman, recently shared her success story in our Notes from the Field series. Besides her new book, dedicated to helping newbies learn the ropes, she has begun using her own experience to help other authors promote their books. Anybody else pursuing this path? If so, we'd love to hear from you!)
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