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Introducing BookWorks’ New Social Media Expert!

BookWorks is dedicated to bringing our members the best information, advice, and expertise available from the indie publishing world, to help you achieve your self-publishing goals—at the heart of which lies our stellar BookWorks Blog Team. Never ones to rest on our laurels, we welcome our newest contributor, Frances Caballo, who will be sharing her… [Read More]

social media expert Frances Caballo for BookWorks.com

BookWorks is dedicated to bringing our members the best information, advice, and expertise available from the indie publishing world, to help you achieve your self-publishing goals—at the heart of which lies our stellar BookWorks Blog Team. Never ones to rest on our laurels, we welcome our newest contributor, Frances Caballo, who will be sharing her proven techniques as our Social Media Expert. Social Media is critical to authors' success. It is key to building a solid platform for a longstanding career, and of course, to cultivate an audience and sell books. With so many social media channels to choose from, not to mention the enormous amount of time it can consume, it's no wonder that writers find themselves overwhelmed and floundering, or worse, with little time left to write.social media expert Frances Caballo for BookWorks.com

Frances will be posting monthly to help you navigate the muddle so you can develop a social media strategy that is both manageable and beneficial. She will keep you abreast of the constant changes in this rapidly evolving digital sphere and maybe even allow you to start having fun with it.

Now, we'll let Frances introduce herself...


I’m so pleased that I’ll be blogging for BookWorks as its Social Media Expert. I’ve been sharing BookWorks’ blog posts on social media for some time, and I’m thrilled that I’ll now join its team of writers.

If you haven’t met me on Twitter, where I use the handle @CaballoFrances, I’m someone who enjoys playing around with social media. One reason I like social media happens to be the same reason why writers tend to hate it: social media is always changing.

I think that’s so cool.

social media expert Frances Caballo for BookWorks.comYou see, I tend to get bored easily (but not with my husband and never with my black Lab) so I love the fact that I finally found a career path that will never become tedious for me.

I started my communications career as a reporter. Then I transitioned to the nonprofit sector where I worked in public relations, crisis communications, and held an editorial post. Probably like you, I didn’t jump on social media when it first appeared on the scene. I sauntered over in its direction a few years later, and I’ve never left its side.

On a personal level, I’ve been an avid reader since I was a child. I’d return from the library every two weeks with a tall stack of books I could barely carry. Then when I was eight, as my mother, sister, aunts, and cousins were seated around the kitchen table, I blurted out, “Someday, I’m going to write a book!”

I knew back then that I wanted to spend my life surrounded by books and writers while writing books. In college, I was a literature major.

I started a novel in 2000, but alas it sits untouched on my hard drive. But I have published several books about social media, including Social Media Just for Writers, Blogging Just for Writers, Avoid Social Media Time Suck, and The Author’s Guide to Goodreads.

social media expert Frances Caballo for BookWorks.com

This summer I’ll publish Social Media in 30 Minutes a Day and later this year I’ll release an update to Social Media Just for Writers.

My blog posts here at BookWorks will be about recent changes to social media, trends, demographics data, and how-to posts. I’ll only cover those issues that are pertinent to writers. Writers aren’t like Coca-Cola or Toyota, so I won’t cover the types of topics that blogs for big brands do. I’ll be more focused, always respecting the fact that you need to be as efficient, productive, and effective on social media as possible.

Look for my next post on how writers can best utilize Pinterest, next month.


 

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