In Part One of this series, we discussed some Twitter tips and tricks to help indie authors get the most from this valuable social platform.
In Part Two, we’ll be getting social! We’ll discuss what content you should be sharing to engage with your followers (and promote yourself and your books) and how to best network with other users.
The Right Content to Be a Twitter Rock Star
Be a Source of Information
Share your expertise: use Twitter to share the latest trends in your industry or even teach mini-lessons about your area of expertise. You can use Tweetdeck.com or Twitter Search to find users who are in need of your insight.
In addition to sharing your own expertise, highlight other sources of information that your followers will find helpful. You can share sites, blogs, or articles that your followers would be interested in.
Review a product or book that you think your followers will love (or should avoid)!
Make sure to welcome new followers
Be a source of motivation/inspiration
Post an inspirational quote or message.
Talk about what you’re currently writing, or doing in your business. You never know what you’ll inspire someone else to do.
Start a conversation
This is a great way of staying in tune with your followers and remain relevant! Ask questions that encourage responses or ask for advice. Not only will you have engaged with your followers, but you may also get some great ideas!
You can use Twitter to promote yourself; however, I would recommend that you do this sparingly. Make it a rule that you only self-promote 20% of the time. Be a useful source of information (using the suggestions above) first. If your followers can trust you as a source of helpful information, they will not be turned off when you do choose to self-promote.
Use Twitter to replace the press release: you can easily announce news you think your followers should know about both from your world (as long as it relates to your topic) and from the world of your expertise.
Share upcoming events
Both online (such as webinars or podcast appearances) and in-person (make sure to use a hashtag to isolate it to the area you're doing the event in). For in-person events, make sure you also tweet an invite to your local followers.
Share good news!
You can share an article that you’ve syndicated. Maybe you received a great review of your book. Maybe you received an industry award. Whatever the good news is, share your success with your followers!
Run a contest on Twitter
This is a great way to engage with your followers.
Invite people to subscribe to your newsletter, blog, or group...
....and offer an incentive, for example, you could offer a free downloadable eBook, or maybe a worksheet with helpful tips from your area of expertise—whatever you choose to offer, make sure it’s valuable to your followers.
Network to Grow your Business/Brand
Widen your network
Find other people in your industry and follow them, this will not only give you some ideas for your own "tweets" but it's a great way to network with other writers or professionals.
RT (retweet) someone else's posts, it's a great way to network!
Once you’ve widened your network, keep the conversation going.
Remember when we talked about ways to start conversations above? The following suggestions are effective ways to connect with other Twitter users:
Comment on someone's interesting Twitter background or clever bio.
Comment on something someone else has shared: be it an interesting article, or blog, that’s a great opportunity to discuss your shared interest.
Congratulate others when they share good news.
Thank someone for RTing your post and thank others for mentioning you on Twitter. I always think it’s such a huge compliment when someone else took the time to think of me on Twitter.
Take time to introduce other authors or experts in your field who are also on Twitter. You never know the connections that can come from a simple introduction.
On Fridays, recommend your favorite tweeters by using the #followfriday hashtag along with their usernames. Make sure you share reasons why you recommend them—it’s a nice way to pay a compliment and introduce your followers to other Twitter users you appreciate.
With this series, you have the tools to be an efficient Twitter user, understand what content to share to engage with your followers, how to self-promote effectively, and how to network on Twitter.
I wish you the best as you make your way through the Twitterverse!
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