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LATEST FROM OUR BLOG

Word of Mouth and Blurbs for Indie Authors

Word of Mouth and Blurbs for Indie Authors

Posted by Randy StapilusPosted on Fri, 11 Apr 2014in How-To

One practice from the old days in corrupt politics is the use of “walking around money.” The idea is to hire people who will wander out into communities, into shops and service businesses and bars and other places, to talk up the candidate and talk down the opposition … all the while spreading cash around the area, reinforcing the appeal of the message. We book publishers and indie authors, even the relatively prosperous, don't have walking-around money for selling books and probably we couldn't spend it effectively if we did. But the concept is powerful: getting friends, acquaintances, and...